With the increasing trend of incorporating technology and gadgets in every field, the internet marketing sector is also utilising its benefits. Mobile marketing has become a day to day phenomenon. Mobile marketing is basically the marketing process don on or through a mobile device such as a smartphone, PDA’s, tablets, iPad, computers and all similar devices. Since smartphones are so ubiquitous now, a day’s mobile marketing can provide customers with multiple detectors – like time and location sensitive, information which are personalised to promote goods, services and also ideas. This kind of marketing is done with the help of several facilities that we get on our smartphones, tablets and other such devices like SMS marketing, MMS marketing, push notifications, app-based marketing, in-game ads, quick response (QR) codes, location-based services (LBS) and much more. Its reach is widespread.
Role of smartphones in mobile marketing
Smartphones are emerging as a powerful means of connecting with the prospective customers and thus, it is the need of the hour to develop some attractive mobile apps and websites to approach the customers. Studies show that an average individual spends a significant time on his smartphone. Thus, he comes in the contact of a lot of websites and apps. Even the existing customers leave remarks on the apps and websites. This helps the new and potential customers to analyse the performance of the business and consider to invest their time and money in a worthy business.
Trend vs Comfort of technology
The trend of online marketing and mobile marketing has increased rapidly over the recent years. It is not only growing; it is exploding with opportunities. The growing use of the internet, smartphones, computers and other gadgets have given way to the marketing department to reach to a wide number of people. As rapid as its growth, there are still many mobile marketing mistakes that are being done. With the comfort of being at one’s place and connecting to the world by the internet, has made it easier for businesses to showcase their ideas, products and services. We can safely say that the mobile marketing trend is going hand in hand with comfort for online marketers and business owners over the world.
How is it helpful in growing business?
As stated, it is a need for growing businesses to approach and connect with customers. There is no better way than utilising the internet for this. Studies state than an average person always keeps his mobile phone at an arm’s reach. Thus, it is recommended to use such an opportunity to connect with them. By not using such marketing strategies, the business will be called obsolete, it will surely have problems to connect to a wide public living far off places, it won’t have an effective platform for advertising new launches. Basically not using the internet will kerb its chance of becoming worldwide, omnipresent and in the reach of potential customers.
Future of mobile marketing
Many online marketers are concluding that the future of mobile marketing is bright as more handheld devices are being produced. As for now, let’s embrace mobile marketing and take efforts to enhance our business’ presence in the mobile technology as much as we could.
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