Mobile applications have created a perfect way to help brands interact with clients on a 24/7 hour basis. Unlike the conventional outbound marketing, the apps allow clients to walk with the business platform on their hands. Whether it is the middle of the night or any other time, a client can make an enquiry and get prompt answers. The connection helps to build a strong community, sustain high sales, and drive high profitability. However, many businesses, especially the new ones, rarely hit their optimum potential using apps because they make the following mistakes.
Failing to market apps on multiple platforms
Once an application has been designed and is ready for release, the greatest mistake you can make is thinking that marketing online on the homepage is enough. Your homepage will only generate limited traffic and conversions. The best thing every brand manager should do is marketing the app on multiple platforms to inform more people and create an emotional connection. For example, many e-commerce stores run multiple campaigns and direct them to the apps download page to drive the highest conversion.
Not reviewing the app before launch
When a business app is developed, the focus should be ensuring it provides the best platform for interaction between a brand and its clients. Before you can launch the app, failing to review it will be a great mistake. Look for review professionals who have evaluated other applications to assess your software. They provide a different way of looking at an app so that areas that need improvement can be worked on before taking it to the market. In some cases, you can select specific customers to help you with the assessment and give a positive review of the app.
Not working on updates
One good thing about mobile applications is that they provide owners with an opportunity to keep improving components that are underperforming. By the time you launch the application, the system for developing updates should already be in place. Because you can anticipate a lot of suggestions, comments, and reviews, working on updates should commence immediately. Note that the updates should come with lovelier designs, better themes, and security that can guarantee users of their information security. For example, your clients should feel secure and have an assurance that whether they are making payment or enquiries, no cyber-criminal can break into their phones.
Focusing on the app marketing so much at the expense of other campaigns
While the app is no doubt a big thing in your brand management, it cannot be the only driving force for the entire business. In fact, the app might generate less conversion at the beginning because some clients take time to learn how it works. To drive higher sales of the company products and drive more download, it is important to put additional efforts on social media, Search Engine Optimisation(SEO), Pay Per Click(PPC) and affiliate marketing among others.
A business app can be the ultimate force that your business needs to double the current traffic, triple sales, and take the enterprise to the next level. You must look at the app progressively and ensure to avoid the outlined mistakes.