Digital Marketing is not only changing the way companies market their products and services, but it’s also enhancing employability quotient of marketing graduates. It’s all about how you sharpen your digital marketing skill and do something unique that makes all the difference. Well, most of the techniques are tried and tested, and there remains the challenge. Within that well-known framework of techniques, you need to be different from the others to create that all elusive ripple on the online pool.
Search Engine Optimization
When it comes to optimizing your website and marketing your products and services, you need to be as innovative as you can be. Of course, the techniques you adopt should be white collar so that the results are gradual but permanent and sustainable. Keep in mind that as per stats almost 93 percent of online experience of people begins with browsing things on search engine, and this is true for the first-timers. Hence, if you are looking for aggressive internet marketing, Malaysia can offer you some competent SEO companies who can guide you with the latest SEO techniques.
Let us start with a stat. In the year 2017, 39 percent of businesses were looking forward to increasing their budget for content marketing, and 45 percent of them didn’t feel like increasing their spending. Of this 45 percent, almost 67 percent saw a substantial drop in revenue generation. Hope this says all about the importance of content marketing in today’s context. This indicates that more and more companies are in the hunt for employees who can deliver creative and engaging content that will make the difference on the virtual world. And that’s not all, websites pregnant with this new age content needs to have substantial traffic, and there are two ways that can be done. Either by SEO or by pay per click advertising. The pay per click Malaysia companies can come up with the all-new ways of marketing your content. They know the ways after all.
Social Media Management
It’s in the very nature of digital marketing to indulge in some drastic mood swings, and it cannot be blamed for that as it is triggered by the ever-changing market dynamics. In fact, over the last few years, digital marketing concepts have undergone a sea change so much so that the incredible impact that social media has had on the internet and digital marketing has almost been forgotten. However, still, social media continues to be the main gateway that people use to browse, interact with each and other and shop for goods and services. In fact, such has been the impact of social media, that a whopping 3 billion people worldwide are likely to be using social media network by the end of 2020.
However, the scenario is somewhat different when it comes to smaller businesses. The trend shows that 24 percent of small businesses are not into social media. That’s something that you need to change if you haven’t still. In fact, if you are a startup or a small business runner, you need to have a strong presence on social media. You need to put emphasis on community management and link it with customer service. Take the help of the increasing trend of customer engagement in ephemeral content like Instagram or Facebook stories. They will pay off.