The success of any online venture depends immensely on where it stands on a search engine’s result page. Thus, everyone tries to make it to the top of this list. Here’s how you can stay ahead of the competition.
1. Create quality content
One of the best ways in which you can shoot up to the top of search engine results is by creating quality content. Make sure that your web designer is professionally qualified and is able to design a page that looks good. You should focus on the quality of the text that appears on your website. Any search engine will give preference to a website with grammatically correct content and spelling. It should also have correct and accurate information about whatever people are looking for on your site. If you try to fool your visitors, they will immediately leave your website and the ranking of your website will tank.
2. Create original content
Another thing that you can do to improve the ranking of your website is to avoid plagiarism. If your website fails the plagiarism test, your rankings will go down substantially. Therefore, it is important to have quality content that is fully yours.
3. Have appropriate images
Even the images that you use on your website can go a long way in determining the ranking of your site. Try to put up only those images that are relevant to the text on your website. However, you should not steal the images from elsewhere. This too can hurt your ranking. You should get creative and design something of your own.
4. Make extensive use of keywords
Make good use of analytics to get yourself a list of best keywords suitable for your business. Then make sure that you use those keywords in the content generated on your site. However, you have to be sure that the content is not overloaded with keywords. This will come in direct notice of the search engine bots and will bring down your rankings.
5. Choose a good domain name
It is very important to choose a good domain name for your website. If it is possible, a keyword should become the first name of your domain. In order to boost your rankings, you can also depend on your country’s top-level domain (TLD), such as .com, if you are a local businessman.
6. Make use of descriptions
The code of your website will allow you to add invisible descriptions for pages as well as pictures. Make use of these descriptions in order to fit in more and more keywords. If you do not know how to do this, you can always get help from your website designer.
7. Create more backlinks
When another website that preferably receives a higher number of clicks than yours links to your website, it is called a backlink. Search for websites that are interested in doing some cross-promotion and are in the same line of business as you to do so.
In Malaysia, Internet marketing is the best way to go about promoting your business—with the key to better site traffic being SEO. For first-timers to internet marketing and SEO in Malaysia, going to a digital marketing expert or agency can be the solution to staying ahead of competitors.