SEO or Search Engine Optimization is the name of the game when it comes to making your website rank on the top of SERPs or search engine result pages. Without an effective SEO strategy, all your Internet marketing efforts can easily go to waste. The tricky part about SEO is that it changes with the passage of time and most of the businesses operating in Singapore are still hooked on to the SEO trends that were effective in 2015 or 2016. For many new businesses operating in Singapore, it can be very tricky to stay on top of everything going on in the search engine optimization world. The only way they can keep themselves updated with the changing world of pandas, penguins, and hummingbirds is to enroll in an SEO training course and become an SEO expert.
Besides enrolling in an SEO training course or attending an SEO training workshop, there are a number of different things you can do to make sure you have the latest information and updates regarding SEO. Follow these tips to keep yourself updated with the changing world of SEO:
• Use Twitter
Twitter is a great platform to keep you updated with the latest SEO trends. All you need to do is create a suitable SEO steam on the Twitter. You can use the following specific terms to create a relevant stream:
– Google algorithm changes
– Google updates
– Google Panda
– Google Hummingbird
– Google Penguin
Or you can even use general terms such as:
– Search Engine Optimization
– SEO updates
• Subscribe to SEO blogs
Many small business owners operating in Singapore also take help from various SEO blogs to stay abreast of the latest changes and updates in the SEO world. The trick here is to only subscribe to SEO blogs that are updated on a constant basis and provide easy to read and follow information. By regularly following popular and authoritative SEO blogs you can easily stay updated with the SEO updates and by implementing them in your marketing strategy you can easily stay ahead of your competitors.
• Use Google Webmaster Tools
Besides giving you information whether your website is properly optimized or not, Google Webmaster tools can also give you information on how Google crawls your site, how it uses the specific keywords to rank your website, and much more. So, never forget to use Google Webmaster tools for all such information.
• Setup Google Alerts
There is no better way to keep you updated with the latest changes in the SEO algorithms than to use Google for this purpose. You can easily save a lot of time and get the most relevant and up-to-date information by setting up Google Alerts. This way, any time there is any change in Google algorithms, you will automatically receive an email alert.
Whether you like enrolling in an SEO training course or you feel comfortable setting up Google Alerts, make sure you know everything about the changing world of SEO, your business survival depends on this.