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Technology has truly taken marketing to another level. Gone are the days when having a simple brick and mortar shop was enough to attract customers. Online presence is essential now for any existing business or a new start-up. Digital marketing has taken the business industry by storm and globalisation is helping businesses reach consumers all over the world. This is no different from internet marketing in Malaysia.
For example, if you would like to buy a new washing machine, what would be your first step of research? By now, you would go to Google and search for “best washing machine”, ” top brands of a washing machine,” or “things to check before buying a washing machine,” etc. These are just some examples of phrases that you would type in displaying the first page of your search results!
To compete with competitors, your company has to show up on the first page of search results to have a high chance of the user visiting your website or knowing about your store. Google has an algorithm which filters the search results and throws up the best ones for any user; this process of optimising search results is called Search Engine Optimisation (SEO). Simply put, it is the process of making your website attractive and user-friendly so that it can feature in the top search results on Google. SEO in Malaysia has also benefitted many businesses in appearing on the first page of Google.
With an understanding of what SEO is, let’s look at how the impact of search ranking can help to boost your business.
Filters the Users
The traditional way of marketing has always been about print media, advertisements, marketing emails and cold calling potential customers. In this way, there is no way for you to filter out the kind of people that would ultimately buy your product. With SEO, it helps you do subtle marketing of your product without disturbing the end user’s schedule.
Should your website appear in the first pages of search results, it is much more likely for the user to access your website and end up buying your services. These users who get attracted by your website, blogs and content are more likely to remain loyal to your brand.
Increasing Sales Numbers
If you begin working on SEO marketing over time, your ranking on the search results page would inevitably climb up. Once your brand features in the first couple of pages of search results, it is likely that a user is going to access your website, leading to more sales or potential leads. This can help you in increasing your sales numbers, allowing you to make more profit and help you grow your brand in the industry.
Pocket-Friendly Marketing
SEO marketing is considered to be the most pocket-friendly way of marketing your products at a comparatively lower cost. Any print media or outdoor marketing requires businesses to invest money into advertising, and the results of such marketing are not usually guaranteed.
In SEO marketing, to make your website attractive to users and Google, there are steps you can take. For example, hiring freelance writers to create content and input appropriate keywords into posts. Initially, you will be required to invest a small amount of money in boosting the traffic to your website. After this initial cost, after finding out what your potential customers like, you can start saving money. The easiest way to retain and garner more traffic is to keep updating your website and make small changes along the way to keep your brand on the first page of Google search results.
