Pinterest as a social media marketing tool
Over the years, we have heard of social media marketing. From Facebook marketing to Twitter marketing and much more. But now, it is in huge rage that Pinterest has become the top-used social media apps, especially in the US!
Pinterest is the social media marketing tool which helps in your online marketing efforts. It is an online bulletin board for all of your images and activities that you have performed during the day. It is all about keeping your board updated with all of your activities and actions. Uploading interesting and unique content over at the platform will help in gaining followers and your fans attraction. Oh, and have we mentioned that Pinterest can also help in your SEO efforts through the use of backlinks? Amazing!
What type of content to use?
What typically attracts Pinterest users is the type of content posted. It can easily get shared and ‘re-pinned’, which is similar to the concept of re-blog and re-post. Other than using good and high-resolution images which attract users, the use of correct hashtag and captions plays a part. Captions have to be descriptive but not lengthy. Don’t forget to pin other’s boards along with yours. It will help a user to interact with your content as well as other’s references.
How to increase followers on Pinterest?
Here are some of the brief points on how you can increase your followers in Pinterest:
- Divide your posts into different boards to categorise them
- Follow other Pinterest users and re-pinned their posts
- Include little pins related to shopping, holidays and occasions as this is the most frequently searched topics among users
- Add a follow button which is customizable according to you
- Link other social platforms to Pinterest
- Participate in conversations happening and like collaborative boards
- Post attractive image and be a curator to drive the organic traffic
How Pinterest helps to market your business?
By simply following the right set of Pinterest users and re-pinning the right posts can help in marketing your brand. Simply start up an account and start pinning what is related to your brand and that too is least promotional. You can add some informational and hard to find contents on your board to seek attention.
By performing all these tasks, you will happen to see the change of your audience segment and gain much more interaction than what is gained till date. With more followers, they will eventually click on to your posts and view your website for more details, increasing the chances of your sales.