Online marketing and its branches such as Social media marketing and SEO is now the thing in demand for entrepreneurs all around the world. The post-millennium era has seen a lot of entrepreneurs who achieved unbelievable successes through the smart utilization of various online marketing platforms. Although, it is imperative for all potential entrepreneurs to learn about online marketing and how to effectively use online marketing platforms to achieve success; we overviewed the entrepreneurial journey of Pete Cashmore (The founder of Mashable Inc.) and we were amazed at his success and took a few pointers regarding how to achieve success through digital marketing, here are 5 of the most vital tips we learned from him:
Social Media Marketing (SMM)
In recent times, one should rely heavily upon social media marketing while attempting to gain online success through marketing. The reason behind this is simple, nowadays, more people spend more time maintaining their social media profiles than spending time anywhere else in the internet. Consequently, social media marketing ensures that you can reach out to more people with your promotions while spending approximately equal sums of money. Pete has used SMM extensively throughout his career as an entrepreneur and attributes a lot of his startup’s success to this.
Explore for Options
The internet is not only consisted of giant user based websites such as Twitter, Facebook, Google or Youtube; there are other companies such as Marketo and Vocus which offer great marketing services and helps with customer acquisition and retention by making it easier for marketers to reach out via social media and other online media channels, these online marketing software also provide other ingenious tools for marketers. There are a lot of software available online which allow you to manage and create innovative digital marketing strategies.
Plan your Approach
No matter what your online marketing strategy is, it is always better to plan before you act. Although there are a lot of scopes for online marketing available nowadays, one should always remember that if you don’t utilize your opportunities well enough, you may just end up going nowhere since there are a lot of companies trying to get an audience base online, if you don’t seize the opportunity, someone else sure will.
Lurk Before you Leap
When you are creating content for digital marketing purposes, you should always pertain to current trends because several studies show that people interact better with things that they can relate to, compared to unknown topics. Pete Cashmore used to maintain active social media profiles on various platforms and forums to interact better with his audiences and learn more about their preferences, which he utilized while coming up with advertisement content for online marketing purposes. So, if there’s a new song out like “Gentlemen” or “Gangnam Style” which is creating major hype, it would be advisable for you to make promotional contents based on those themes.