With the flurry of smartphones getting into the market every single day, businesses can no longer assume the importance of making their websites mobile friendly. Statistic shows that a growing number of people are accessing the web through their mobile phones and as such, businesses cannot afford to slumber if they want to create an online presence in online marketing. Creating a mobile friendly site is no longer an option but mandatory for a business that is keen on tapping its World Wide Web clients.
A mobile friendly site is one which has been optimized for the mobile phone to enable a great user experience while browsing, and this definitely affects SEO. It’s no secret that majority of people nowadays use their mobile phones to make payments online, seek for important information and even connect and engage on social media for businesses, such as social media marketing, or for personal use. With projections showing that mobile browsing is fast overtaking desktop browsing, only a fool would not create a mobile version of their standard website and capitalize on the impressive mobile traffic from smartphones. That said, what are the benefits of creating a mobile version of your website? What does your business stand to benefit?
It leads to an improved user experienced
If you have tried to view a standard website on your mobile device, you will concur with me that the experience is never pleasant. You are constantly resizing your screen to be able to see images and texts and the loading speeds are nothing to write home about. The downside is that most people tend to leave the website irrespective of how good it might be because of the straining. Creating a mobile version, on the other hand, makes it easy for users to read and view images on their phones screen sizes. The sites are designed in such a manner that they fit on a number of screen sizes hence improving user experience. Users are able to find what they want pretty fast without having to resize or strain.
It leads to an improved mobile search rankings
By creating a mobile version of your website, you stand to enjoy improved mobile search rankings especially from users who heavily rely on their mobile devices for everything. All top search engines have a preference to sites which are mobile friendly in mobile search rankings and this means that you will enjoy huge traffic, increased conversions and a competitive edge over businesses with only a standard website.
Reduced bounce rates
Website loading time plays a very important role in the number of traffic you receive to your mobile business website. Website that take long to load have high bouncing rates as compared to those that take a few seconds to load. Statistic shows that over 74% of people are likely to bounce if a site on mobile takes longer than 5 seconds to load. With this in mind, your mobile version website should be fast and provide users with a great experience. A fast loading mobile optimized website encourage users to browse multiple pages, increases interaction and is a stepping stone to increased conversions.
Navigation is made easy
A mobile optimized site makes it easy for users to navigate on the various pages, get access to useful information on products and services and improves the experience of browsing on a tablet or smartphone. Easier navigation means that customers will spend more time on your site hence reducing bouncing rates.
Leads to increased conversions
All the aforementioned benefits are an icing on the cake if they all lead to one thing: increased conversions. This could be purchasing of a product or service, downloading of a coupon, getting people to fill in a contact form or getting them to browse through many of the products or services on offer. Whatever the objective, having a mobile optimized site is beneficial in every aspect for your business.