A look at the benefits of Google Remarketing for your business
Google Remarketing is more often than not referred to as behavioral targeting. It is a great way to advertise to internet users that have previously visited your site, but may not have made any inquiry or purchase. As such, this type of marketing strategy is often misunderstood. So, we will try to find out what Google Remarketing is, and how it can help your business.
Remarketing is basically an action taken on by businesses to reintroduce a product or service to potential customers. As a marketer, you can improve the product or service in order to reignite interest of buyers. For instance, a technology firm may remarket its smartphones with new killer features to hopefully boost sales after the newer devices have been reintroduced in the market
There are different types of remarketing types. A classic example is email remarketing. Email remarketing is the process of emailing a prospective customer who has abandoned his or her shopping cart. Most online stores use this strategy to keep in touch with customers who have changed their mind and decided not to purchase the item they were interested in.
Another common remarketing technique is the Pay Per Click, Google AdWords remarketing. It displays your ads to people who have performed a search related to your products or services. It only focuses on specific audiences or people who have visited other sites and expressed interest to products related to yours.
Benefits of Google Remarketing
The advantages of Remarketing are manifold. It has been proven that this technique truly works and can increase conversion rates considerably. The following are a few benefits of remarketing your products and services.
Driving Brand Awareness
Remarketing has proven to be useful to brand marketers. This is because it drives brand awareness with customized ads and helps you stay in touch with your potential customers. With this marketing technique, you can achieve massive global reach through marketing on the Google Display Network, which is the world’s largest display network.
Higher Conversion Rates
The ultimate goal in Internet marketing is to get some kind of interaction out of the customer. Whether that is through an online sale, a document download or a form submission, marketers want the user to engage. Prospects who have already researched your products or services are one step ahead in the buying cycle than individuals visiting your website for the first time. Old visitors are likely to make a purchase than new visitors.
Targeting Specific Audience
You can improve your remarketing efforts by targeting specific customers depending on their demographics and interests. Unlike SEO, in remarketing, you can create a list of people who have already purchased from you and surprise them with special offers on items that they might be interested in. And as aforementioned, you can also target visitors who abandoned their shopping carts.
Since you’re marketing to people who have already expressed interest in your products, you get more bang for your advertising bucks. It is not only you who benefit from remarketing, but your customers also benefit from being frequently reminded about your business.