Google constantly updates its algorithms. And whenever it does so, there is always a big buzz on the Internet accompanying it. Not so long ago, Google rolled out another algorithm known as Google Penguin. If you have been doing SEO for a while, you have probably heard of it, as it is not a new concept. So let’s have a look at what Penguin is and how it can affect you as a webmaster.
What is Google Penguin?
Google Penguin is basically a set of algorithm updates for the Google search engine that the search giant regularly initiates to help improve the value of its search query results for users. The Penguin was launched in April 2012. It was developed with the primary intent of fighting spam content in Google search results.
The main job of Penguin is to locate and deal with sites using black hat SEO or spammy techniques to cheat the system – including keyword stuffing and purchasing links. Penguin punishes websites using practices that violates Google Webmaster Guidelines.
When Penguin first version was released, more than 3.1% of search queries were affected. Considering the number of search queries Google receives on a daily basis, that is quite a big number. In 2013, Google released another version (Penguin 2.0). The new update was to help crack down sites that were still using black hat techniques. This time, 2.3% of all search queries were affected. Google released Penguin 3.0, but Google did not add more new signals to the update.
With that said, there is need for webmasters to look out for Penguin updates so they stay safe. Though the algorithm update affected many sites, there are a few reasons why Penguin is actually a good thing for SEO in general. Here are a few of them:
Content is still King
Google still maintains that content is the heart of the web. If you do not provide users with reliable and quality content and information, you cannot expect them to come back just to be bombarded with annoying popups and irrelevant ads. Penguin makes use of Latent Semantic Indexing (LSI). This means that it is getting almost impossible to cheat the search engine with spam content. Google Penguin is mandated with the task of dealing with spam.
When it comes to building quality backlinks, there is no shortcut. Any SEO expert knows that backlinks can increase a site’s ranking considerably. However, a backlink from low-quality sites can get your site penalized. Do not even let spammy sites to link back to you because that can also get you punished and your link building efforts will be redundant.
Google usually updates its algorithm on a frequent basis. This is aimed at improving user experience. There is no need to paint Penguin in a bad light. You are just encouraged to create quality and relevant content that people will want to read. When you create something for humans (not search engines), these people will most likely share it on social media, which will help in business’ social media marketing efforts, and the popularity of your site will skyrocket. Sooner or later, reputable sites will link to your site and you will automatically build quality links that way.