User Experience(UX) refers to the way someone feels after interacting with or visiting your website or blog. There is a definite correlation between user experience, and conversion and bounce rates.
Think of a travel enthusiast who hears about the amazing parks and shopping malls in Singapore. He then spends a couple of hours on the plane and hundreds of dollars to come and see them, only to find that there are no parks. How would he feel?
In the same vein, after you entice visitors to your site, they are optimistic as they wait for the landing page to load. Can you imagine how frustrated they would feel if they found misleading information and distracting videos?
What if they landed on a site easy to navigate, with captivating images and relevant calls to action? Doing well in internet marketing is highly dependent on user experience. This article will give you four main reasons why your website’s UX has a direct effect on your Search Engine Optimization(SEO).
Your network determines your net worth
You probably have heard the above saying, especially in network marketing. The same applies to the success of your website. Any person that visits your site has the potential to refer another guest by sharing your content on social media or by e-mail.
Assume you write an e-book entitled ‘Bitcoin Trading for Dummies.’ Today you get one hundred visitors to the site, and they are so impressed by its features that they not only buy the book but also tweet your link. If each of them brings one guest, tomorrow you will have one hundred organic clicks.
Therefore, your users are your largest distributors. If they have a good experience interacting with your content, they will attract more users and this will improve your SEO. Thriving in internet marketing depends on how you make your leads feel.
Quality attracts quantity
Getting traffic to your site is easy nowadays since you can pay for it. Nevertheless, keeping customers satisfied has a huge impact on your SEO ranking. The quality of your content matters a lot.
Human beings will always seek solutions that make their lives better. For example, if you want to write an article on homemade solutions to acne; be as resourceful as possible.
However, if you are stingy with information and create articles that have very little useful information, the number of persons visiting your site will soon decrease.
How do you create quality info?
- Conduct thorough research on the topic you want to explore.
- Use appropriate headings and subheadings.
- Use Google Keyword Planner to know what most people are looking for in your niche. That is how you identify problems you can solve.
- In case you are marketing a product provide genuine reviews.
- Have a reliable customer support system.
People value their time
How long does it take to load your website? Page loading time is part of user experience, and this can improve or destroy your SEO ranking. If it is more than three seconds, you are violating and wasting your clients’ time.
Potential customers start interacting with your site the moment they find it on search engines. They care about how fast they can find the things they want from it. You can use Google PageSpeed Insights to see how long your page takes to load.
How long do you take to provide feedback to comments and messages sent to your inbox? When users feel that you value their time, they will trust you more and consequently recognise your content more.
Humans love trends
You will realise that most websites today are mobile friendly. Studies indicate that most people prefer browsing the net on their phones as opposed to personal computers. Hence, from 2015, search engines like Google give priority to those sites that look good on both computers and mobiles.
Look at your site from a user’s perspective to know whether your visitors have a good experience navigating through it. Once they do, you will have excellent rankings on search engines, and that will have a positive effect on your bottom line.