Many digital marketers have often downplayed the crucial role of Technical SEO in any digital marketing effort. Indeed, some have even gone to the extent of referring to it as a makeup only meant to guide the others. However, this is among other many misconceptions that people hold, but that greatly impacts on their digital marketing strategies. The following are five misconceptions about technical SEO you should know.
Technical SEO does not bring about huge results
This misconception has extended far and wide and can only be attributed to poor understanding of SEO and digital mechanics. The proponents of the view argue that technical SEO only fixes issues without bringing significant results. However, if you fail to fix these issues in the first place, results cannot be forthcoming. For example, a website that has a very good landscape and content on the home page but contains numerous link errors and duplicate pages risks attracting traffic that cannot be indexed. This ultimately compromises the overall effectiveness of such a marketing campaign or page. Technical SEO works with other promotion strategies to help drive traffic, index your pages, and anchor conversions.
Technical SEO is insincere
This argument has started spreading, and more marketers are starting to wonder what technical SEO in indeed all about. However, this argument is inadequate because technical SEO is a basic requirement for all websites to get found and ranked in organic searches. Remember that even if you have the best content but cannot be found by search engines, the page or site will not be ranked. Technical SEO involves understanding the way search engines work (searching, accessing, and interpreting website content). It also goes deeper to understanding where the search bots crawl, content rendering, and page indexing. If any of these aspects give search engines trouble, there will be a lot of bottlenecks to your traffic and marketing campaigns.
Technical SEO is very easy
While some aspects of technical SEO are no doubt relatively easy, other parts are deep with a lot of complexities. Many people who argue that it is simple only follow checklists prepared to demonstrate the simplicity they propose. Some parts of Technical SEO especially those involving site errors and search dynamics with algorithms are very complex, and even top gurus in digital marketing are yet to understand all of them.
Technical SEO is only applicable to fixing issues
This misconception can only be associated with people who do not understand how to apply Technical SEO optimally. When you carry Technical SEO optimally, it helps to open a lot of opportunities such as internalization that helps you to expand a brand website to offer services and products in different geo-regions/countries. Also, it helps to prepare your site for smooth migration without losing visibility, ranking, and traffic. Technical SEO is also critical in assisting brand managers to get rich snippets to apply in SERPs. These are very useful to increase click-through rates and traffic to your pages.
While misconceptions are many, the truth is that technical SEO is very paramount and cannot be looked at in isolation from other strategies. Just like you give other marketing campaigns a lot of focus, make sure also to optimize the use of technical SEO for better results.