Your website’s landing page is like a movie trailer or an appetizer. A simple appetizer can make you like or disregard the other courses. How many times has a trailer led you to believe that the movie is fantastic even when it is not?
When internet users visit your website, the first thing they see is the landing page. Experts in internet marketing will agree that your customer’s first impression concerning your business is dependent on it. The outlook and quality of this page can either increase conversion rates or bounce rates.
How much time does this page take to load? How many adverts and pop-ups have you placed there? Is the information easy to read and easy to find? Do your clients enjoy interacting with it? In fact, the possibility of Google prioritizing your website in search engines is based on this simple but crucial factor.
This article will give you five tips on how to create an irresistible landing page.
Create a decongested space so that visitors can have an easy time navigating through the page. The best way to avoid overcrowding is to use only the most fundamental features of such a page such as;
- An appropriate and appealing image. You do not need tens of photos. Choose two or three that support your topic, and are pleasant. Sites like Pixabay have tones of them, and they are free to download.
- A captivating heading. The title should also match the other information after it. For instance, if your subject is ‘best spas in Singapore,’ ensure that following info is about spas, not hotels
- Security testimonials. Today few people will leave their contacts without an assurance that the site owner will protect them.
- Value for offers. Those who excel in internet marketing create a call to action that complements the offer. After that, they show the customer the kind of value the product will add to their lives.
For example, you offer to assist tourists to get private check-in and check-out from five-star hotels in Singapore. How is such an offer valuable? You can add that it is ideal for celebrities who want to have a quiet holiday without paparazzi.
Moreover, when the customer clicks on ‘book a hotel’ such a CTA (call to action) should lead to a page for booking hotels and not an advert on your latest e-book.
Do away with ‘submit’ buttons.
Studies indicate that most internet users feel bullied by ‘submit’ and ‘do not submit’ buttons. Consider other alternatives like ‘click here to book a massage’ or ‘get your massage today’, then connect such a CTA to a form. Clients should trust you without feeling compelled to do so.
Go for simple forms
What is the use of creating an excellent landing page without finding a way to get visitors to leave their contacts? Statistics show that most of them will walk away from long forms that ask for too much information.You can ask for name, email address and phone number without necessarily asking for address unless you are involved in shipping. In 2018, businesses and manufacturers will specialize in giving forms that can be accessed and filled on the phone.
Have share buttons.
You design such a page for the customer, right? Therefore, give liberty to those who love what you offer to share with their friends. However, do not congest the pace with sharing buttons. Go for the most common among users.
You are allowed to have more than one landing page.
Studies show that marketers who have created more than one page have more conversions compared to those with only one. If you have a lot to offer, categorize related items and have as many pages as possible.
Consider the well being of your target audience as you create a landing page. An excellent landing will provide users with a great experience, and that will have an impact on sales.