Even as you keep working and growing your email list and subscribers, the ultimate goal should be high click-through rates. Do not simply stop after working on a great landing page or email campaign, take your online marketing to the next level. The following are top five secrets you can use to raise email click rates.
Anchor your texts and position links appropriately
The main cause of low click-through rate is poor anchor text and use of link placement. Make sure to include multiple links on the call-to-action for optimum exposure. Also, the call to action text should be enticing enough to attract the client and encourage them to click through. Make sure to relate the text to the industry and particularly the respective post that the visitor is reading your website.
Make sure all posts and newsletters have top quality content
One of the main mistakes that many people make is thinking that clients will click-through their emails irrespective of the posted content. However, you must follow the golden principle of content marketing; content is king. Instead of filling a newsletter with fluff and lots of emails, work on top notch content starting with magnetic titles, factual data, and focus on addressing real problems for the target audience. If you are in the fitness niche, you might consider working on posts that bring tested methods of cutting weight and even incorporate professional advice. This way, clients in the fitness industry will want a connection to the author and click-through.
Split test email campaigns to know what works
In many instances, telling with precision what clients want can be an uphill task. The fast shifting marketing dynamics can complicate the problem even further. However, email marketing companies such as MailChimp allow users to split test their campaigns to understand and use what works. Do not simply work on a single email campaign and believe it will be the best; develop a few of them and split test them to know what content is better and how to redefine the campaigns in future.
Misleading headings/subject line
To draw clients to your newsletter or content in the email campaign, many people use great headlines but fail to add related content. Your readers will feel cheated and even consider unsubscribing at some point. For example, if your headline talks about the best methods of cutting weight in just two weeks, having content entirely about selling fitness products in a store might be frustrating. Ensure that you have top quality, well researched, and data supported content that rhymes well with the headline.
Utilize one clear and emphatic call to action (CTA)
If you note that the click-through rates are low, one possible reason could be diminishing interest or distraction. It is advisable to focus on one distinct call-to-action and move a step further to explain why visitors should click them. For example, will visitors get a 50% discount on your eBook, free offers, or another freebie? Remember to position the CTA button appropriately so that every visitor can easily see it and make a click-through.