Have you ever bought something online? How was the experience? Going shopping is not everyone’s cup of tea. If you hate going to the mall and shopping in general, you have probably not tried buying something online, or perhaps you are afraid of the many scams on the Internet.
However, buying and selling goods online is a phenomenon that you cannot ignore anymore. More manufacturers and businesses are opening online stores today and there is a rapid increase in the number of shoppers.
Statistics show that more than 1.5 trillion dollars were generated through e-commerce in 2016. Furthermore, this figure is expected to increase to 2.7 trillion in 2018. Several factors will lead to this number, but the main reason is that now sellers have learned to exploit the various facets of Internet marketing.
This means that whether you love shopping or not, you should not ignore e-commerce businesses in 2018.
There are no middlemen
Think of the classic brick and mortal store. The retailer buys goods from a wholesaler, who buys from a distributor or the manufacturer. Between the distributor and consumer, there are several intermediaries and each must make a profit.
Therefore, as the end user, you end up paying an unreasonably high price, unlike in e-commerce. Here you can access the wholesaler or distributor directly, who then will ship the product straight to you.
For instance, most people in the world know that Singapore is a tourist hub. Consequently, the hospitality industry is one of the goldmines in the country. Today you do not have to pay for hotel services through a booking agent. All you need is to enter your card details on the hotel website.
1. E-commerce gives you an opportunity to keep up with new trends
If the famous French fashion designer, Chanel, launches a new handbag right now, you will see that information on the Internet immediately. The Internet is full of marketers, bloggers, and sellers that are always looking for new inventions or improved versions of existing products.
If you like to stay current, you cannot ignore e-commerce in 2018. As revenues from this type of business increase, inventors will opt to launch their products online because it is cheap and the audience is large.
2. Faster delivery and round-the-clock business
Recent studies indicate that some online shops are now using drones to deliver packages. In 2018, online stores will focus on reducing the amount of time between packaging and delivery. In addition, they will aim at being open 24/7.
Maybe in the past you have not shopped online because some businesses have been taking ages to distribute orders but that is bound to change. One feature of Internet marketing is customer satisfaction thus, whether storeowners like or not they have to find ways of outdoing each other by offering excellent services and unmatched service speeds.
Can you imagine ordering the latest Apple tablet from your apartment in Singapore and getting it within 24 hours?
3. Affiliate opportunities
Nowadays companies have realised that offering to share profits with new and existing users increases sales. Hence, you will see a good number of online shops giving a platform for customers to make money when they bring in other customers.
When did your local flower vendor pay you for referring your friend? In 2018 you may not browse through an e-commerce site for the goods only but also for the money.
4. You get genuine value for your money
Those who shop online often either leave a review of the product on the manufacturer’s site or review sites. Thus, you will have the opportunity to know the best product to buy regarding cost, durability, availability of warranty and effectiveness.