The entrepreneur of today will know how important online marketing is. Even if you have a great product, people might not hear of it unless you have a robust marketing strategy. As an accessible and low-cost marketing tool, internet marketing is something all entrepreneurs need to know how to utilise to their advantage.
Here are some of the key aspects of online marketing you need to be familiar with:
Webpage design: Your company’s webpage is the face of your brand in the internet space. As the first place a visitor will go to find out about your brand, you need to ensure it reflects well on your brand. Not only must the webpage look visually pleasing and aligned with your brand image, but it should also be user-friendly and responsive. In an era where mobile searches may take up to half of all search engine queries, a mobile-friendly site is also essential. To ensure the search engines put your page near the top of the search rankings, employing SEO strategies for your site is also crucial.
Engaging content: A beautiful website will do nothing for your business if it doesn’t contain the corresponding information that a web user is searching. Apart from making sure your webpage contains accurate and relevant information to your brand, creating engaging and interesting content is also vital to encouraging visitors to stay longer on your site. By keeping it regularly updated, your webpage will have an edge over your competitors. Some ways to keep your webpage fresh with engaging content is by posting weekly blog articles, or uploading informational videos.
Social media marketing: A large part of internet marketing happens on social media. Keeping in mind that each social media site has a different purpose and way of operating, you need to use these effectively. For example, you have the choice of paid advertising, or you can stick to updating your social media page regularly for your followers. Logistically, you need to ensure your content adheres to the number of characters or image ratio used on the page. Facebook is known to have a higher global reach, while Instagram is more suitable for story-telling through images. Once you know the different advantages and limitations of each platform, you can better use them to fulfil your marketing goals.
Pay-per-click (PPC) ads: PPC ads are the ads that pop up at the top or bottom of your search engine query alongside the organic search results. This can be used to boost traffic to your site in a quick and effective manner. The key to a successful PPC ad campaign is to select suitable keywords and target the ad according to your desired audience. Gripping copy text is also helpful in attracting users to your site, and creating a good brand impression. Although it can cost some money to run, its rapid effects when executed correctly is well worth its cost.
Email marketing: One thing the online marketplace lacks is that of personal, face-to-face interaction. To make up for this, businesses should make it a point to communicate directly with their clients or potential customers. Usually, this is done through email marketing. Through regular email updates, you can reach out to visitors who have shown interest in your brand and clients who have transacted with your brand before. Your emails should incentivise them to patronise your business by offering them exclusive promotions, updates of products, and relevant events pertaining to your brand.
There you have it – these are the components that are involved in a comprehensive internet marketing strategy. To learn more about how to use these for your brand marketing strategy, you can enrol in an internet marketing course in Malaysia to find out more.