Having a business social media page without commensurate traffic to your website is an internet marketing exercise in futility. The proliferation of business pages, hangouts, groups and social media profiles is an indication that social media marketing is here to stay and not going anywhere. However, all these pages are only instrumental if they direct the much needed traffic to your website. So what are some of the ways in which you can direct social media traffic to your website?
Post or share new website content to your social media page
If you write fresh, good and quality content that is valuable and informative and get them posted to your website, it’s essential that you share the same on your social media page. You should also not shy away from including your website as a resource and include images, audios or videos together with your post. This is designed to pique your audience curiosity to click on them to find out the information you are trying to pass across. However, the sharing of new content can only be effective if you are a regular in it and you have formed close interactions with your audience on social media.
Consequently, in order to have the content you have posted to reach a wider audience and maximize engagements, it’s important that you make use of various social media tools such as learn more buttons, hash tags, social influencers among others. Additionally, the content on your site should be accompanied with social media share buttons to make it easy for people that find your content interesting to share it on social media networks.
Maximize your social profile by adding relevant links
Social media provides excellent backlinks for your website. How would people know about your business if you do not add a link about your business? When writing an “about” paragraph for your business page, ensure that you add a link to your business website so that every person visiting your social media profile can click on your business link and learn more about your business. Of course, this is a great way in which you can channel social media traffic to your website.
What’s more? You can set profile pictures, cover photos and background images to be embedded with your website link and act as an advertising platform. By placing your business links on your cover photo or background image, you increase chances of people visiting your website out of curiosity.
Ensure that your website is optimized for mobile phones
There is no denying that a great deal of social media users access their social accounts through their smartphones. This is the traffic that you cannot afford to ignore. A mobile friendly website makes it easy for your audience on mobile devices to access your website without any difficulties. Your website should be able to fit on any mobile screen size. People accessing your social media page via their mobile devices won’t have difficulties opening links directed to your website and this inadvertently serves to increase traffic to your website and definitely helps in your SEO efforts too.