User experience is an emerging popular feature in every online marketing campaign. Efforts to get a responsive web design, use structured data, utilise a company blog, and optimise loading speed all point to one thing; better user experience (UX). However, there are many entrepreneurs, marketers, and digital managers who do not clearly understand UX and its application. For example, some confuse between user experience and user experience design.
What exactly is UX? It is the whole package of a brand revolving around understanding and satisfying visitors to your page looking for content, services, or products. It includes knowing your users, their requirements, values, abilities, and limitations. This post demystifies UX by outlining the most important things you need to know about it.
UX is not simply about interfaces
One big misconstruction about UX is that it only entails constructing attractive interfaces. Though this is no doubt important, it is a very small part of the entire discipline. Fundamentally, UX is about developing relationships to deliver value. As a marketer, UX should seek to ensure that clients are able to interact with your site, get the content they want, and convert leads to sales. You must seek to drive positive user experience using your website, blog, landing pages, and every marketing campaign.
User experience knits tightly to the product
How do you feel by following a very attractive ad only to find that the product is very poor? UX interweaves tightly with the product. To drive better user experience, you must ensure that the product is designed appropriately so that clients will get value for time and money. For example, if you are selling an eBook on fitness training, it should have useful, workable, and easy to use information. Remember to rope the product to clients using the best marketing campaigns that reach more people such as PPC, influencer marketing, and social media strategies.
Accessibility and speed are central in driving better UX
UX begins with the ability to be found by followers and clients. Marketers should reach all sections of targeted audience through social media, expert blog posts, SEO, and other strategies. In addition to this, the content being sought should be easily accessible on your page. You should, therefore, look at your page from the viewpoint of a client and establish whether the page is easily accessible and if pages are loading fast. To enhance accessibility and speed, consider utilising CDN (content delivery network), smaller sized pictures, and mobile optimised pages.
UX can only succeed through progressive research
Even if your page, post, or brand ranks high in UX, you cannot sit back and rest. Followers are dynamic because their needs keep changing. Good marketers should, therefore, measure customer satisfaction progressively to redefine products for better UX. One of the best methods is using surveys, Google Analytics, maintaining full-time presence on social media, and building communities to discuss your products. Clients and followers will give you insights on what is working, make suggestions for improvements, and help to drive your brand. You will no longer be the sole drive of the product, but the community will share, recommend to friends, and guarantee you of better results.