If the idea of losing sales for your business sends shivers down your spine, you definitely are pondering on a daily basis on how you can maximize your online marketing strategies to turn around your business fortunes and achieve a competitive edge. Simply put, digital marketing in essence refers to the effective utilization of digital channels to advertise and market services and products. It is a process aimed at generating interest from prospective and target customers with the sole aim of converting them into sales opportunities. A few examples of digital marketing include:
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Influencer marketing
- Campaign marketing
- Content marketing
- Content automation
- E-commerce marketing
- Email direct marketing
- Optical disks and games
- Social media marketing
The aforementioned are some but a few examples of digital marketing and which businesses from all over the globe employ on a daily basis with the sole objective of ensuring that they achieve a competitive edge. However, with all the great benefits of digital marketing and its potential to the well-being of a business, questions still abound as to whether a digital marketing strategy can work without SEO. The direct and unequivocal answer is a simple and strong NO.
Search engine optimization (SEO) refers to the practice or process of utilizing accepted techniques with the sole objective of improving search engine ranking in order for the website to enjoy more organic traffic. Let’s take a look at why SEO is important and why any digital marketing strategy cannot work without SEO.
SEO makes it possible for people to find your website
Your business website is your first point of contact with your prospective customers. It’s like a window to your business. However, if your prospective customers cannot find your website, then your goose is cooked and your website is as good as nonexistent. With approximately 4 billion searches done through Google in a single day, you cannot afford to neglect SEO. By doing so, you will fail miserably in digital marketing.
SEO serves to build credibility
If your websites is at the top of search engines through organic search, it sends the message to prospective customers that yours is a business whose brand is stronger, credible and widely recognized. Essentially, effective SEO practices such as white-hat SEO serves to build credibility to your business by increasing exposure, visibility and brand presence. In any case, we live in an era where everybody from young to old just “Google it!”
SEO focuses on the most effective sales tool of a business
What is the most effective sales tool of a business? You guessed it right. It’s a website! Your website is your businesses saving grace. It is, without a doubt, your perfect employee. It is open 7 days a week, 24 hours a day, 365 days in a year. It doesn’t demand from your sick leave, or arrive late to work due to a myriad of reasons. If optimized properly, it pulls in leads, opt-ins and sales without any kind of hassles.
So, can a digital marketing strategy work without SEO? I believe this article has answered your question.