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Web traffic is a huge contributor to online success and brand recognition. Whether you are a blogger, a website owner or an e-commerce vendor, you probably want to improve your search rankings and show up at the top of Google search. If you have been trying to increase traffic on your website but are still not able to show up on page one of search engine results, there are a few things that you need to check. Bear in mind that internet marketing is not a one-size-fits-all approach, but rather, a tailor-made strategy for your brand. Here are some things you should take a look at:
The right keywords
Web users are scouring the internet looking for information that is useful to them. Having the right keywords will help your website appear more relevant to users. There is also a technique to choosing the right keywords that are suitable for your business or brand. The right keywords should also factor in your competition, by being specific enough to your brand, yet general enough to catch traffic.
The SEO strategy
While having the right keywords is one big part of SEO, there are other steps in SEO that work hand-in-hand. You shouldn’t neglect your page title, meta description, and links in your webpage. All these contribute to SEO and helps you boost your page ranking as well. You will need a comprehensive SEO strategy if you want your page to be ranked highly. If all these seem overwhelming, an SEO course can break it down for you.
Keep up to date with Google’s ranking criteria
Google has a list of criteria that helps them rank websites. Most of these criteria relate to user-friendliness and relevance. So, you need to take note of the responsiveness of your site, content length, content quality, page loading speed, image optimisation, and so on. The tricky thing is, Google’s criteria receive updates every now and then, so you need to keep up to date with the changes if you want to keep your site at the top.
Optimise content for featured snippets
Sometimes, a featured snippet of the webpage appears at the search results page. Research shows that these featured snippets can exponentially increase traffic to your webpage. While there is no tried-and-tested method to guarantee your webpage will be featured, you can optimise your page for these snippets in a few ways. For example, you should have clearly marked questions and answers, an informative list, or table in your content.
These four factors play a huge role in determining your search rankings. By paying attention to each of them, you can drastically boost your page ranking and web traffic. However, you should also note that SEO is not an overnight process. Give it some time to see if your strategies are working, before you adjust and improve your techniques. If you want to learn more about SEO in Malaysia, you can enrol in an Internet Marketing course to find out more. Alternatively, you can engage an SEO expert to help you with your webpage!
