Many businesses – from brick and mortar stores to online stores – have turned to affiliate marketing to promote their products and services through an affiliate network and increase their income. There are several reasons as to why this is the case. The main one however is that there is very little investment required to get started. It is not that complicated and you do not have to be a technical expert. That is why it has been dubbed as one of the best business opportunities for people who do not have any experience or education in business. But what is affiliate marketing anyway?
Affiliating marketing is a form of online marketing that lets any internet business or marketer to partner with website owners – known as affiliates – using affiliate programs. The affiliates, site owners, or publishers make money by generating traffic, sales and leads for the merchants who sell goods and services online. To simplify it, here is the process for how affiliate marketing works:
- You find a product or service you want to promote
- You register for an affiliate program online
- You are provided special link that lets the seller track the people who clicked your link
- If they purchase the product, you are paid a commission
This sounds simple but it can get much more complicated if you are not conversant with it. So how do you find a product to promote? Well, you can choose just any product that people can buy online. But since you can promote just anything, it doesn’t mean every product is worth your time and money.
Things to consider when selecting a product
Ask yourself if the product you want to promote is relevant to your audience. For example, if your website deals with computers and electronics, trying to advertise for beauty products is probably not the right thing as nearly 100% of your audience could care less about them.
Find out the keywords around the product you have selected. You can use the free Google keyword tool for this process. This will help you improve the visibility of your product online. Once you have your product keywords and names, you will need to set up a website to promote your products. Apply SEO techniques to get your website ranked in order to generate more leads. Investing in credible SEO trainings will help you out.
Once you have registered a domain, purchased hosting and set up your website, start adding in content. It is very important to make sure that the content is original and unique as Google and other search engines will give more value to valuable content. Get some backlinks to boost your Google search rankings. There are many tutorials and articles on the internet to help you through the process of building backlinks. Offering nothing but affiliate links and ads tend to annoy visitors. It is a poor user experience, which will slow down your sales. Provide your visitors with a great user experience to ensure trust and credibility.
To sum it up, Affiliate marketing is a great internet business. It is a real business and therefore should be treated as one. Though getting started is relatively easy, you still need to put in a bit of work. Be consistent and do not give up; things do not happen right away.