As a part of your internet marketing effort, branding helps customers to realize that they can trust a specific brand or business. A brand that you create not only brings customers in, but also helps to retain them. Branding is more than the creation of a unique name or image for your products.
Branding and web design need each other. The layout of a website highlights the uniqueness of a brand. Unfortunately, many business owners fail to realize that branding also depends on web design. You can create or destroy a brand through web design.
Consider the following measures if you desire to build a brand using web design:
The right colour palette is crucial for branding. Colour helps to create an identity. It’s easier for customers to identify your brand based on the colours with which they associate it. Colour enhances aesthetics. Colour stimulates emotions. Colour links the subconscious with many things.
A brand needs a strong character via web design. Not forgetting, having a strong character is not the only element that helps in building your brand online.
It’s impossible to brand or rebrand your company while leaving the emotion element out. You must identify the emotions as well as feelings that you want customers to experience whenever they visit your site. Emotion means enabling customers to associate your brand with specific things or traits.
Consistency here means creating a brand that stays long in the memory of your customers. A consistent brand has a much higher chance of succeeding regardless of the level of competition that exists within its industry. Your website must bear uniformity in every way.
Sizing and positioning the logo
The upper left area on your page is the designated place for your brand’s logo. Every person visiting your website is likely to check the upper left area. The size is equally important as it determines whether your customers can see the logo or not.
The website should give customers value for money. Most customers spend the first few minutes orienting themselves with all aspects of the website. Some of them go straight to the information they want. The value proposition needs to be both clear and concise.
Tone of voice
The tone of voice or language used in the website must reinforce the personality as well as the character of your brand. The language or tone of voice also depends on the target audience that you are looking for.
A successful brand has to be unique. It must not be a copy of an existing brand. In this regard, your website also needs to be unique. Make your website different from what your competitions have designed. Let your website stand out from the rest.
Therefore, what is clear here is that you cannot build a successful and recognizable brand by failing to create a unique website. Which also means that unique content is essential. Web design is all about creating the right image about your brand in the minds and eyes of all your existing as well as prospective customers.