After trying everything that you know to convince Google to rank your website high using SEO strategies but without success, frustrations could set in thus making you to give up and never try again. If you want to convince Google to rank the site higher, then begin learning what the most dominant search engine in the world today wants from you.
Learn the tricks and tips required for a website to enjoy higher and better ranking on Google today. If you were to sign up for SEO training, below are the points that you will be taught in order to rank your website.
Do note that enjoying higher ranking takes a lot of work. What you should bear in mind includes the following:
1. Good content
Write contents which are unique, informative and helpful. The content needs to carry a powerful message in addition to being substantial. The content must be precise are not vague. It has to provide value to readers and not something that your target audience can find on hundreds of websites.
2. Fresh content
Consistency in updating the content on your website is a requirement if you desire to see the website go higher in terms of ranking on Google. In many industries, fresh content should appear on your website weekly. Alternatively, introduce fresh content on the site daily.
3. Responsive design
A responsive website is best and has many SEO benefits in it. Make your website responsive, thus enabling visitors to have little difficulty accessing it across multiple browsers as well as devices. If your website is not mobile-friendly, be ready to suffer the consequences in the form of punishment from Google.
4. User experience
Simplifying user experience should be one of the major goals when building a website and trying to convince Google to rank it higher. User experience is one of the factors that Google considers when ranking websites, and you will suffer if your site does not offer the best quality.
5. Load time
Load time is one of the components of user experience. A website should not take more than 3 seconds to load on a mobile device or a desktop. One way of reducing the load time is to optimize images and scripts by making them not only lightweight, but also fast.
6. Social signal
Google rewards websites with higher ranking if they show a willingness to engage with customers through social media. Identify the networks that have a larger number of your customers and begin integrating or featuring them on your website.
Language use and sentence structure matter a lot in Google. Spammy and wonky websites will not enjoy higher ranking on Google. This is because the search engine wants to present users with the best, which is not possible with poor use of language or sentence structure.
Security is crucial for a website that not only sells products and services, but also receives payments from clients. Secure hosting and a Secure Server License are the two tools that will make the website secure, thus enable it to enjoy higher ranking on Google.
Lastly, do not forget to invest in building backlinks organically if the website is to enjoy improved ranking on Google. Buying backlinks is highly discouraged and only succeeds in drawing the wrath of Google. Time is of the essence as well. Therefore, try to be patient considering the amount of time required for a website to move to page one of the Google results pages, which signifies improved rankings.