Have you ever walked into a store where customer service is so poor that you left without buying anything? Imagine going to a restaurant where the furniture is broken, there are cobwebs on the wall and the menu is sticky. Would you place an order?
A poorly designed website is like that restaurant or store whose outlook drove you away. Visitors land on the page, look around and leave without moving to the next page, buying anything or leaving their emails when asked to do so. This, in Internet terms, is known as bouncing.
If the bounce rate increases, the rate of conversion decreases and consequently sales will go down. That is bad for any company looking to excel in Internet marketing, isn’t it?
So if you have good traffic to your site but low conversion rate, that means that several of your leads bounce. Here are seven mistakes that will increase bounce rates on your website.
When visitors come to your site, they look for content that is easy to read. For instance, you create a page for homemade solutions to flu. The visitor will want to find these answers quickly without having to read chunks of information.
Statistics show that many people scan online content, to spot the information they are looking for quickly.
Therefore, if your content is not organised into subheadings that enhance the topic or you do not use bullets and numbers to highlight notable points, then you are likely to have a higher bounce rate.
Annoying videos, audios, and pop-ups
Sometimes, in a rush to make more money, you might have too many pop-ups on your landing page. Imagine opening a site to learn about Forex trading, but while you try to comprehend key terms in the introduction, a video starts to play from somewhere on that page.
No one wants to be rudely interrupted when navigating any website. Although pop-ups can generate sales, most internet users find them disruptive and annoying.
In case you want to play an audio or video, give your visitor a chance to choose whether to click on it or not.
One way of making money on your website is through paid advertisements, right? In fact, you will find an advert even on the best sites and blogs. Nevertheless, inappropriate adverts will increase bounce rates. How would you feel seeing ads on dietary supplements on a spring fashion website?
The first thing visitors want to see on your landing page is your brand. Remember you lure them to your website using your products and services, and too many ads divert attention from what you are offering.
Attracting wrong visitors
If the title of your website or blog is not related to the content, you will attract the wrong visitors, and that will increase the number of people that leave your landing page without browsing through other pages.
Those who have succeeded in internet marketing insist that to get the right audience you must have relevant taglines.
Slow loading pages
This happens when you have too many images and graphics and your web host cannot accommodate them. No consumer wants to wait for three minutes for your web pages to load. The average user can only wait for three seconds. This will also affect your Search Engine Optimisation(SEO) efforts as slow loading pages do not rank as well as fast loading pages.
Do you know that users can see your site speed in Google’s ranking algorithm?
Poor content has the following characteristics
- Grammatical mistakes.
- Misquoting famous authors and experts.
- Plagiarised work.
- Lack of creativity or too much of it.
Think of your website as a company with many departments. Customers want to enjoy navigating through your site. If there are too many things on the landing page, they will bounce to other sites.
Even the most accomplished internet authority has at one time or another made mistakes that increased bounce rates. Learn to identify what they are so that you can improve your website for better user experience.