The main goal of creating a website is to convert visitors into customers who make purchases or place orders using it. No matter how pleasant and attractive the design of your website is, if the conversion rates remain low, it will be failing to promote the business as it should. The website should help your online business to generate revenue by increasing sales. The higher the conversion rates, the more revenue the business will earn.
Therefore, what should you do to increase the conversion rates through your website?
Opting for a Receptive Design
A responsive design or a mobile friendly website is imperative considering that more people are visiting websites using their mobile devices. A website that is not providing customers with pleasant mobile experience will have no one to blame but their self in case they move to a different website for information or products and services. The responsive design adapts to all screens smoothly. It is also worth mentioning that in terms of SEO, Google favours mobile friendly websites more. Not sure how SEO works? Attend credible SEO courses to find out more!
Choosing a Simple Design
A few years ago, web design was all about including as many flash and animation features as possible. This has now changed considerably. Clean, simple and flat designs are now preferred by many customers. Today, simple designs are in vogue. Quirky designs have given way to simple designs. A nice, clean layout will bring in more visitors, thus increasing conversion rates.
Avoiding Stock Photos
Stock photos are good for blog posts. However, including stock photos on the About Us section of your website will only cause angst among your customers as it does not portray a credibility in your company or business. Instead, spend some time in the studio or hire a professional photographer and take excellent photos of your office and staff for more credibility.
Consumers need not spend more than two seconds looking for what brought them to your website in the first place. This can only happen when you make navigation as simple and straightforward as possible. A simplified navigation removes the likelihood of customers growing frustrated. Simplify the navigation menu by removing the numerous options.
Simplifying and easing contact
Phone calls are costly, but this does not mean that your website should not have the phone number in the “Contact Us” section. However, as useful as the phone number is, you cannot fail to include a method through which customers can contact the company online, which is a more cost-effective approach, thus more popular with clients.
Deleting social media feeds
These days, customers know how to look for and contact brands on their respective social media platforms. All social media icons need to be at the footer or sidebar. Link these social media icons to your accounts and give your customers the space to navigate through the website with ease.
Include clear and compelling proposition value
Ensure that you set up sales funnel to help you track results and improvements in your website. Removing the jargon and focusing on clarity would also produce the desired results. Address objections that customers raise, and increase their trust.
If you follow these design tips, do not be surprised to see a huge improvement in your conversion rates