Remarketing is one of the best strategies employed by savvy advertisers to drive huge conversions. The strategy targets people who know about your product or fell short of converting when they last visited. However, implementing remarketing strategies has never been easy to new marketers. The following are six pro remarketing tactics that every brand manager can utilize to get results.
Carefully selecting the pages you want to tag
The first step in remarketing is determining the pages to tag. This is the baseline because it defines the types of clients you will be focusing on. For example, if you want to get 20% more leads within a period of 1-2 months, it is advisable to tag bounced visitors of the best performing landing pages. You can also select the first 3 pages of a specific campaign. The audience is likely to be the most warmed up and more likely to convert to sales.
Make sure to split the remarketing tactics
In remarketing, the target audience should never be treated the same. You should design the remarketing campaigns so that they speak directly to the needs and wants of the target clients. Check how long clients spent on your website, the pages they viewed, and how many pages they checked, to define aggressiveness of the remarketing strategy. Then, you can select a different call-to-action for each segment. Then, carefully monitor the conversion rates to establish the effectiveness of the segmentation with an objective of enriching them.
Focus more on abandoned carts
You can easily tell that a visitor is interested in your brand if he visits a specific landing page. This should include the traffic that bounces from shopping carts as well as lead generation pages such as webinars and eBooks. Immediately they leave, you have to keep reminding them to revisit and complete the conversion process.
Do not put a lot of focus on non-converting and home page visitors
For your remarketing strategy to bear results, you should stay away from low potential visitors. Often, visitors on the checking out stage in the home page are less likely to convert because they are not yet decided. Rather, you should redirect more resources to visitors who came to the home page and followed the landing page to convert but failed to complete the process. Carefully allocating the resources by targeting high potential clients will raise your ROI.
Give special offers to repeat visitors
After a visitor failed to convert during the previous visit, it is advisable to give some incentives for completing the process during subsequent visits. By attaching a special offer to the deal, more clients will be willing to buy from you to take advantage of it. For example, you can provide 15% discount to every client who comes back and completes the process.
Ensure to test and retest everything on your remarketing strategy
If you ask an internet marketing pro about one thing that must never be forgotten in any marketing efforts; the answer will be, test and keep retesting. Everything you do whether it is the new call-to-action, image, or campaign landing page should be A/B split tested. This will assist you to identify what works and what does not work to increase chances of conversion and raise ROI.