There are many types of internet marketing strategy, and one of the most popular ones is focusing on content. The topics that you choose for your blog must not only contain good content, but also unique. A content strategist would have a difficult time trying to develop fresh topics all the time. Such a strategist needs plenty of resources to make use of his creativity in coming up with fresh content. The ability to identify the right tools for this work is necessary considering that the well of creativity dries up from time to time.
What tools should a content marketing has in order to create fresh content and topics for the ecommerce blog or website?
Topic Generator
Hubspot is one of the most popular tools for generating ideas and topics. Learn how to use it for this purpose. The Internet is full of plenty other tools that you can use freely for generating ideas and fresh topics. The tool will provide you with a platform through which to brainstorm and come up with topics for more research.
Klout Explore
This is the best tool for determining the influence that your brand has on social media platforms. It also provides you with numerous suggestions for the content that you want to develop for your blog. With this tool, you will also get crucial analytics, thus making it easier to fashion the content to a specific group of customers based on their interests and habits.
Hootsuite Suggestions
This is one of the most effective for any brand who wants to manage its social media marketing strategy properly, especially across multiple accounts. It also has a suggested content feature that you should make use of to come up with fresh content all the time when your creativity goes through a period of drought.
Unmetric Inspire
Here, your brand will benefit from benchmarking tools in addition to data analytics. It is the closest you will ever get to social media search engine where you only need to enter hashtags or topics and receive a customized content that is not only relevant, but also trending from an unimaginably large pool of database.
Banjo
This tool rummages through the Internet to find trending items on all social media platforms. It then breaks down all the trending items it identifies based on location, thus giving marketers a much easier time in identifying the trends that are relevant to their businesses and its locations. With this information, marketers will have an easier time of coming up with fresh and engaging content.
Buffer
Buffer is another tool that you can use effectively to find suggestions regarding the content to publish on your blog or website. The mobile app allows users to not only swipe, but also reject or schedule any pertinent content instantly. A free version of the app is available, although it has more limitations.
Therefore, stop staring at the computer screen wondering at your inability to come up with fresh content for the blog and to use in marketing. Make use of these tools to find suggestions that you could customize for your blog and based on the customer base that your business currently enjoys.
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