6 best practices in pay per click advertising
Pay Per Click or PPC is an online marketing strategy that has been around since the advent of the internet. The main goal of a PPC campaign is to drive traffic to the website. It is one of the oldest advertising methods online that continues to help both small and big businesses grow. When used correctly, this form of online advertising can be very effective and scalable.
Even so, despite the benefits of PPC, it can also be complicated especially for beginners. It takes a lot of learning and experience. Here are a few tips and tricks for launching a powerful PPC campaign.
1. Keep it simple
The first step is to keep it straightforward. Short and simple ads often bring in the most positive results. You do not want to confuse the reader. Many ads offer too much irrelevant information and end up annoying the reader. Your ads should not be too long. If they are short and comprehensible, they will definitely stand out. Read on the factors that affect your PPC strategy.
2. Keep your keywords relevant and targeted
The choice of keyword and their relevance to each other leads to a successful PPC campaign. Each ad group must not have more than 30 keywords. Ideally, you should have about 5-10 relevant keywords in every group. This not only boosts your quality score but also lowers your Cost per Click (CPC). The most important thing, you should have the visitor’s interests in mind when selecting your keywords.
3. Increase your negative keyword list
The performance of a keyword can be assessed by looking at its click-through and conversation rates. Doing this will save unwanted clicks and improve your quality score, as well. Negative keywords will let you achieve a higher (click through rate), since the traffic to your ad is more relevant. However, you need to be very careful with this keyword list – using too many negative keywords and experience less click-throughs. When implemented properly, negative keywords can significantly reduce your advertising cost.
4. Use emotions
Use words that arouse emotions. Words like “astonishing” and “amazing” are very strong and can capture the reader’s eye. This way, they will be more likely to click on the ad. It is always important to try to seize the reader’s attention.
5. Set a budget
Since Google has more than enough traffic to cater to loads of ads, they can usually max out even large daily budgets. While you may want to minimise your daily budget as much as you can, avoid setting very low budgets that you are not able to bring in the amount of traffic required for meaningful results.
6. Monitor your ad campaign
Just because something is currently working does not mean it will stay that way forever. Because PPC campaigns involve competing against other businesses, it is very important to stand out from the crowd. Work hard to stay on top of the competition. Make sure your efforts are not only generating clicks but also sale. Make full use of remarketing to help you push up your sales.
Lastly, you have to test your ads on a frequent basis and also remember to use a call to action in your ad for better CTR.
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