While doing internet marketing for your business, organic traffic is one of the most important traffic that your website needs. Organic traffic refers to traffic generated from the search engines. A higher ranking website receives a higher organic traffic and building one is not like a walk in the park. It takes effort and time. It requires that you invest in the technical aspect of your website and ensure that all aspects of it are optimized for the search engines. Here are the 5 ways you can increase organic traffic to your website:
Proper optimization of your website
It’s important that you perform keyword research and optimize your website based on your preferred keywords. When people search for information online, they enter search phrases (keywords) that are instrumental in locating your website. For instance, if you are an SEO company, you can utilize keywords such as ‘SEO Company’, ‘SEO expert’, ‘SEO agency’, ‘online SEO’ and many more. Proper optimization of your website requires that you focus on on-page SEO as well as off-page SEO to make your site favourable to the search engines which helps to get your website rank and increase in organic traffic.
Incorporate the use of long tail keywords
Short key phrases such as ‘SEO agency’ have become too common in the market and competitive hence watering down the competitive edge your business might be having. In this light, increasing organic traffic to your website requires that you make use of long tail keywords. For instance, instead of using SEO agency, you should instead use a long tail keyword such as ‘SEO agency in Perth’. Long tail keywords have less competition as compared to short key phrases and therefore lead to better relevant results in so far as traffic is concerned.
Generate unique and quality content
A ranking website without good content is an exercise in futility. You probably have heard of the phrase that content is king. Create content designed for the human beings and not for the search engines. The content you place on your website should be educative, entertaining, interesting, engaging and provide value to the readers. Don’t waste the organic traffic coming in your site without having visitors staying on site to read more. It should be something that visitors would want to share rather than content designed for the search engines and weak in every aspect.
Use ethical SEO practices
In the SEO world, a website ranking is determined by how well the site is optimized; from the quality of content it contains and whether it utilizes unethical or ethical SEO practices. Always ensure you stick to White Hat SEO practices and desist from Black Hat SEO practices. Unethical practices are basically bad practices designed to trick the search engines to rank a website high. This can lead to your site being penalized, delisted and even banned. To increase organic traffic to your website, always play by the rules.
Embark on ethical and natural link building
The use of unnatural links or spamming can have your website penalized and drop in rankings. The moment you have enough and unique quality content on your website, you should embark on ethical and natural link building. Ensure you link to high authority sites that are credible and desist from linking to any type website you stumble on without verifying whether it’s credible or not. You can begin adding links to your posts and guiding your readers to relevant posts within or without your website. If done diligently and in the correct way, link building is a great way to attract organic traffic.