Marketing is one of the essential elements of any business. Market statistics conducted in contemporary times show that internet marketing strategies ace over conventional marketing techniques in almost all aspects. Not only does it bring more consumers in for your business but it also allows your business to gain certain reputation points in the market. However, it may be hard for entrepreneurs to identify and distinguish between the different forms of online marketing which becomes necessary for business. To aid entrepreneurs in their endeavors, here’s a list of the five most prominent ways of internet marketing:
Search Engine Optimization or Marketing (SEO/SEM)
Whichever way you call it, SEO or SEM is one of the best ways out there to draw more traffic into your website. Billions of people worldwide use Google’s search engine every day. By setting a good SEO strategy to your website, you can ensure that the contents of your website are ranked higher in different search engines and resulting in having more free leads coming into your site. Subsequently, it helps in harnessing more potential consumers for your business.
Social Media Marketing (SMM)
Along with Pay per Click Marketing, Social Media Marketing is jointly the fastest way out there to get people into your website. Many successful entrepreneurs have already embraced and utilized social media marketing perfectly to brand their business organizations. Social Media Marketing can be done in popular platforms such as Facebook, Twitter, Pinterest, YouTube and many more. Alongside, low budget social media marketing campaigns can be conducted in forums, blog comments, online discussion boards, etc. Unlike Pay Per Click method, Social Media Marketing advertise ads on social media platforms instead of websites over the internet.
Pay Per Click Marketing (PPC)
As mentioned earlier, Pay per click marketing is efficient in getting people from the internet to visit your website quickly; Additionally, PPC is also one of the best lead generation techniques out there and allows you to estimate a fairly accurate ROI (Return of Investment) once the campaign is optimized. They are targeted, either by search term, niche, or by the website on which the pay per click ad is displayed.
Media Buy Services
Media buying means to buy advertisement spaces on third party websites to place promotions coming from the website or business. This has a narrowed reach compared to other forms of marketing and at times, can be more expensive. Nonetheless, it can still be lucrative depending upon the level of popularity of the third party websites where you will be placing your advertisement in.
This is the cheapest and risky form of marketing but also the most effective. Conducting a viral marketing campaign is simple but it requires the most amount of time and creativity. To conduct a viral marketing campaign, you will have to make memes and vines (short videos) and share them on different social media platforms. If your memes and vines are funny and interesting enough, they will get shared, retweeted or buzzed by the mass; consequently, your brand name will be circulated by the thousands (if not millions) and your audience base will expand accordingly.