In this digital era, websites are a vital part of marketing for any business. The website is the face of the brand that provides key information about the brand’s products or services. However, all these will be wasted if the website isn’t reaching out to the right audience. Thus, one essential thing to do is to boost traffic towards your website, and let more people know about your brand and what it offers.
How can this be done? Below, we highlight a few things you can do to attract more viewers to your page!
1. Write catchy headlines
Catchy titles have the ability to grip people and make them want to know more. Not only that – the title needs to be relevant to what your brand is about. Your headline should be appropriate to your brand’s voice and the products you are offering. To master the art of crafting excellent titles, you can explore the titles of other popular websites and discover what makes them work. You can also put yourself in the shoes of your consumers and think: if you see this, will you want to know more?
2. Engage with your audience
These days, consumers are not contented with going to a website and seeing only content from the brand. They want to see and feel that the brand is an entity that they can communicate with. What does this mean? Your site should show accurate and relevant information that you think your audience will be interested in. These could be in the form of answering their questions, or providing helpful guides about related subjects. Including customer reviews on your site is also an excellent way to show that your brand values their customers and feedback. One thing many business owners do today is to include a handy chat widget that allows visitors to conveniently contact the business with any queries they have.
3. Get active on social media
It can be hard for people to find your website if they are not searching for it in the first place. Another way to capture their attention is via social media. Strategic content on social media is one trick to gain a following and lead people back to your webpage. Keep in mind that regular updates are necessary to keep your audience interested so they don’t forget about your brand even after they have clicked ‘follow’.
Advertising is a more costly way of driving traffic to your site, but it is also one of the ways that bring the quickest results. Depending on your target audience, you can consider traditional media like television, radio, or print ads. However, these days, it is far cheaper and flexible to utilise internet ads, especially if your business is already online. An internet marketing course can teach you all you need to know about getting started on crafting your own online advertisements, be it video ads, banner ads, or search engine ads.
5. Attractive yet honest descriptions
Consumers today – especially the millennials – are no longer attracted by hard-selling. Instead, your product descriptions need to be truthful and measured. If possible, back up the selling points of your product or service with data and customer reviews so that your claims are verifiable. At the end of the day, you still need a great product that people want to buy to attract the right people to your site. If people love what they’re getting, they will naturally introduce your brand to others, which helps you grow your presence as well.
These are just some things you can do to increase your brand’s web presence. However, not all of them are simple to execute, and require tried-and-tested solutions for the most effective results. If you wish to leave it in the hands of the pros, you can hand over the reins to a digital marketing agency that is familiar with SEO in Malaysia.