The web is full of awful sites, and we are not just talking about poor design. There are many other factors in addition to how your site looks. Customers look for something that inspires them to actually engage with your business. Below are the essentials that every startup business site should have to succeed.
Understand the basics of SEO for your website
Every business needs a website. Your site will not help your business much if people cannot stumble upon it. You have to make your site SEO friendly so that it becomes accessible by Google and other search engines. This means including plenty of quality backlinks, using the correct keywords and naming your URLs and page titles correctly. Attending SEO courses will you in the building the proper website in order to generate plenty of leads for your business.
Invest in a mobile friendly website
There is no doubt that the mobile-age of the internet is upon us, with people increasingly accessing the web on their mobile devices, such as tablets and smartphones. It is therefore very important for businesses – whether a startup or a multi-billion dollar business to have a mobile-friendly website. A mobile friendly website is basically a site designed for smaller screens, and only displays relevant and useful information for the user’s needs.
Start with five important pages
If you are not sure what information to include on your site, the safest method is to begin with the five primary pages. These pages cover your primary business needs, and set the right expectations for customers.
- Homepage: Provide an effective method for visitors to contact you like making an enquiry. This can be done by adding a call to action signals like banners, buttons or navigations.
- About us page: This page should focus on creating trust. Tell your visitors what your business is all about. They need to know when or why you started, and your company’s vision and mission in the long run.
- Products and services: include essential information like pricing, product descriptions, return policy and warranty. This helps to clear doubts and solve issues should it arise the in future.
- Contact Us: This includes email address, phone numbers, location maps and hours of operation for easy communication between prospect customers and business.
Choose a simple web address
You do not have to make things too complicated for your visitors. Your domain name is just like your brand. It should not give users a hard time to type it into a web browser. For startups, it is always recommended to go for the .com domain because most people are accustomed to typing that extension whenever they type a web address. For non-profit organization, experts always recommend using .org domain. Also, avoid using dashes and numbers as they can cause confusion for users.
Customer testimonials and reviews
Almost 100% of customers trust word of mouth. Honest words from your past and existing customers could help make your offer more appealing to new customers who are visiting your website online. They help your potential customers to develop trust in your business, especially if you are new. People love to hear testimonies from real people. Moreover, by adding customer reviews, you will boost their confidence to do business with you. Thus, list your sites that allows consumers to leave and share reviews, such as Yelp®, Yellowpages.com® and Google® Local.