You will agree with me that the aim of any business entity is to become number one on Google. Being number one on Google is something that millions of websites are aiming for. Of course, the advantages are manifold and something that businesses from all over the world clamor for. However, the one million dollar question is, how do they get to be top or on the number one page of Google? The simple answer to this is SEO. A combination of on page SEO and off page SEO strategies can catapult your business to number one page of business. So who needs SEO? Both small and big multinational businesses need SEO. So why should you invest in SEO for your business?
SEO is cost effective
Whether you like it or not, the truth of the matter is that you cannot compare the cost of SEO with other forms of online marketing such as social media marketing, pay per click (PPC), and purchasing of leads for an email marketing program. The return on investment for SEO is relatively high as compared to the other forms of online marketing. While social media marketing has a positive impact on your business image and PPC is instrumental in boosting your revenues, search engine optimization forms the backbone of your visibility online.
Increases your business visibility online
Approximately 90% of customers check for useful reviews, citations and recommendation of products and services online. This being the case, it’s only a matter of time before everyone relies on the internet for every single information they want about a particular product or service. The question is; do you want your business to miss out on these customers? Organic SEO makes it easy for customers to locate your business. Of course, I can’t begin to outline the positive effect this will have on your business and inadvertently, your sales!
Optimization of local search
Before seeking to tap customers from other parts of the world, tapping your local customers should be your first priority. But how do you achieve this? The answer is in local search engine optimization. This is all about making your business easily accessible to your local customers. With the increasing number of people accessing the web through their mobile devices, you need to ensure that your business is mobile compatible and that your customers can easily access your business through their mobile phones.
Your competition is employing effective SEO strategy
In the ever competitive business environment, you cannot choose to burry your head in the sand. So why does your business require SEO? If all the above reasons have done little to dissuade you, why don’t you do it because your competition is doing it and the fact that you want to achieve a competitive edge? The truth of the matter is that considering SEO is a continuous process, you stand to lose out by standing on the sidelines. If you don’t utilize the chances to improve your business fortunes through SEO, you stand to lose out to your competitors and as such will be forced to watch as they gain grounds.
SEO increases your business exposure, credibility and trust
Let’s face it. A business with a proper website has more credibility than one without an online presence. With SEO, your business gets to enjoy exposure, trust from customers and credibility. In essence, customers that believe and trust in the concept of your business model/brand become your ambassador. They will market and share your business on social media and by so doing increase your visibility online.
So what are you waiting for? Start using SEO and enjoy the immense benefits that come with it today!