In the online world, the importance of showing up on the first page of any engine’s online search cannot be stressed enough. Here are the reasons why internet marketing can help your business:
1. Source of Consistent Traffic
When your website is situated at the top of the search engine’s result, you can be assured of consistent traffic to your website. The more visible you are, the heavier the traffic will be on your page. It has been found that most people click on the first result that appears in their search as they tend to trust it more. This results in a beneficial cycle for you as your search ranking is boosted by the consistent traffic.
2. More Money
One of the most important reasons that you should aim to be seen on the first page of any online search is that it means more money for your company. When your website is ranked more highly, this means more clicks for your webpage. As more people click on your webpage, this means the chances of people patronising your business is higher, thus potentially resulting in higher earnings for you.
3. More Brand Awareness
When your website is on the top of the search list, more people will see your brand and become more familiarised with it. The best thing is, you do not need to overspend on paid advertising to achieve this. Essentially, the search engine markets your brand and products for you. This is an effective way because according to statistics, search ads can increase your brand awareness by as high as 80%. Even if internet users do not click through, the mere presence of your brand’s name on the top of the search will increase your brand recognition.
4. Low cost
One of the biggest limitations for small companies and start-ups is that they cannot afford to spend a lot of money on paid advertising and extensive marketing strategies. Boosting their webpage’s search rankings is a relatively more affordable option that yields excellent results. If executed well, SEO can be used for doubling up your investment in a very short time.
5. Drives Local Market
If you are a local business, it is most beneficial to be on the top of your search engine results. When people do a search like ‘dry cleaners near me’, they will most likely click on the first link that appears. It has been found that people who search for local businesses end up paying a physical visit to that store within 24 hours of doing that search. In this way, local companies can drive traffic to their website as well as to their shop and increase their number of customers manifold.
If you own a business in Malaysia, internet marketing is your best bet for a low-cost and effective way to boost your business’ online presence. Explore how your website can top the search rankings with the help of a digital marketing expert in SEO in Malaysia.