With the revolution of mobile phones and the overreliance that people have on them, other than investing your time and money on SEO courses to build SEO and mobile friendly websites, developing a business mobile app too, is no longer an option but mandatory for any business entity keen on achieving a competitive edge.
Mobile app development has seen marked improvements in recent years especially with news that majority of people now use their mobile phones to access the internet, make purchases online as well as connect on social media networks in comparison to desktops. Having a guide in building your first mobile app would be ideal.
However, in as much as mobile apps have a lot of underlying benefits; an app developer needs to avoid a number of pitfalls in the app development process.
Let’s shed light at a number of mistakes that every app developer should avoid in app development.
1. Avoid developing an app on multiple platforms if you are launching it for the first time
While the desire to reach as many people as possible on different platforms is plausible, caution should be taken as not to develop your app the first time on multiple platforms. It is essential that you target one platform initially and gradually move to other platforms as you gauge the success of the app. Targeting multiple platforms could be suicidal especially when you need to make some changes to the app in the foreseeable future. You will have to effect the changes on all the platforms which of course is not only time consuming but also very expensive.
2. Avoid inclusion of too many features
While you might want your mobile app to be all inclusive and help solve any imaginable existing problem, this could be suicidal. The mistake many developers make is the belief that inclusion of extensive features is a sure thing for instant success of the mobile app. This could backfire especially if the app is being launched and users are bombarded by so many features that they do not know what works for them and what doesn’t. Hence, losing interest in the app altogether. An app developer should endeavor to create a mobile app that is simple to use, purposeful, relevant and creates a great user experience.
3. Not taking into consideration the aspect of flexibility
Creating a rigid mobile app is something that any app developer should avoid at all costs. A mobile app should be flexible enough to allow for future updates and upgrades. Mobile app upgrade is not a onetime thing but rather a continuous process and hence it’s important that you leave room for updates and for the app to operate in newer versions.
4. Overlooking user experience
Mobile apps help in your business’ growth. But however, the success of any mobile app is dependent on its simplicity, great user interface and enhancement of the user experience. Some app developers focus on every other aspect of a mobile app but forget on the most important aspect which is the user experience. The core aim and objective of the app should be in enriching user experience.
5. Not focusing on marketing initiatives
Creating a stellar mobile app without subsequent marketing of the same is an exercise in futility. Making the app available on the various app stores is not an assurance of success. Developing a proper marketing strategy is of essence before the app is launched. Aggressive marketing of the app should be started way before it’s launched to increase the chances of the app being a success.