5 features every mobile app needs
If you are keen on developing your first mobile application, be aware of the common mistakes done by mobile developer and take note of the features that you should never miss from your app. Here’s a few of them:
Social integration
The app you create should be easily sharable on social media to reach a wider audience. It should therefore be inclusive of a social button to enable users share your app on major social media networks such as Twitter, Facebook, Instagram and even Google+. Social integration increases engagement with your mobile application considering that over 1 billion individuals that are active on social media. With this feature, you are indirectly working on your social media marketing efforts.
Easy sign up
The sign-up process for your mobile app need not be complex or take a lot of time. Generally, individuals have a short concentration span and are more likely to avoid your app if the process of signing up is too demanding. Avoid instances where your app demands unnecessary information that users might find unnecessary. The sign-up process should be pretty simple and straight forward and ask for basic information such as your name, your primary email address and password.
Easy customization
Studies have shown that majority of people are more likely to install and use an app on their mobile phones if it can be easily customized. In view of this, the best thing for you to do when creating an app is ensuring that it is easily customizable. There are a number of features that you can make it easy and simple for users to customize such as themes, fonts and colours.
User tracking
Creating an app is not an end in itself. You need to put in place a mechanism through which you can understand your customer behavior and have a clear understanding of how they interact with your mobile app. Integration of an analytical system into your app would be the best thing to do in order to understand customer behavior and how you can make future improvements.
Feedback
The biggest mistake that most people make is leaving out the feedback feature. There are people who are afraid of negative feedback and therefore leave out the feedback feature from their apps. However, feedback plays a very important role as long as seeking improvements is your primary concern. With feedback, you get to have a glimpse of the suggestions made by users, the criticism as well as what is good with the app which gives you a clear direction of the future improvements you need to make.
But just like how SEO integration in websites helps user experience, the general rule of thumb on building your mobile app is that it should be easy to use. Having tons of good features in your mobile app without the ease of using is redundant. To increase user satisfaction, ensure that your application is not complex to use and that it loads faster. Slow loading can affect the popularity of your application and can even make people uninstall it from their phones.
In conclusion, your app should contain unique and relevant information and enhance the experience of its users. The above features are a must have for any person seeking to create a mobile app.
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