Link building is no doubt the most important SEO strategy for your online marketing that helps to promote your website and increase its rankings in search engines. However, you need to do it properly for it to be effective. If it is done wrongly, you risk being penalized by Google, which can reduce your search engine rankings. Link building strategies like creating backlinks helps to improve SEO results for your business are multifarious. Five of the most important are explained below.
Create unique pages
Google and other search engines typically rank the relevance of each site based on the content it contains. They also seek original, unique and good content that is not contained anywhere else on the web. It needs to be completely different not just from pages on other websites, but also from pages on your own site. In simple words, if your content is great and unique, people will enjoy reading it and share it across different platform. Thus, helping in your link building strategy.
Ask for genuine reviews
When customers are happy and they leave you with a good review while pointing on certain links from your website, it helps in link building as it brings in more traffic to your website. However, adding or soliciting fake reviews for your company to boost your search rankings will only lead to more problems. You will get penalized when search engines realize what you are doing. It does not hurt to kindly ask your customers to leave positive reviews on your Facebook page, Google+ page or whatever platform they prefer. Do not rely on one option, though. Give them more options, because some of them may not have any social media marketing platforms such as Facebook or Google+ accounts to leave their reviews.
The most important thing you can do for your business website is create a reasonable amount of high-quality content. A website is not a website without enough content. Content is critical not only for visitors, but also for search engines. Unlike a few years ago when webmasters were required to stuff their content with too many keywords, in today’s environment, search engines focus on quality. Just make sure to use best practices when optimizing your content. A high-quality content tends to get more shares, due to its relevancy and accuracy of information which are helpful to readers who want to find out more about certain topics.
Set up social media platform
With the advent of internet marketing, having a social media platform helps in link building. Sharing your content on different social media platform helps to reach larger audiences across the globe. Providing that your content is good, the number of links you receive may multiply when your content gets viral on various social media platforms with more people directing to your site to read more on what you have to offer.
Being active in forum
Participating in forum is like killing two birds with one stone. It does not only help in your branding, but it also increases the amount of links pointing to you and eventually getting higher traffic to your website. By sharing the content links that you have posted in your website in the forum helps to answer people’s queries on certain topics they have in mind. But of course, the link that you share has to be relevant to the questions asked.