Mention the word internet marketing and you get a false sense that the whole process is a walk in the park. This is the kind of mindset that individuals have been fed ever since the dawn of the internet. The internet is laden with a lot of cheats, scams and misleading information as it concerns to internet marketing. For this reason, we are going to take a look at the biggest and some of the most common digital marketing myths.
Myth 1: anyone can make big bucks online
This is completely fallacious as making money online through internet marketing is not for the faint hearted and the lazy bones, and this includes SEO. You need to get down from your high horse, put in the effort, the hard work to start making money through marketing initiatives online. To be successful, you need to read and download as many tutorials as possible, familiarize yourself with the types of online marketing available and ways to start an online marketing initiative. Put in place an action plan that would help you succeed and make money.
Myth 2: internet marketing is fairly simple and easy
The truth of the matter is that to make it in online marketing, you need to put in the hours, formulate strategies, create a proper website that is mobile friendly, have an actionable plan, and be patient. It takes time and hard work before you can enjoy the fruits of your hard work. Anyone advising you otherwise is of course misleading you.
Myth 3: internet marketing is your ticket out of poverty
The get rich mantra as perpetrated by most people online as regards online marketing is complete hogwash. Venturing into internet marketing does not make you get rich quick. There is no short cut for success. If that were the case, everyone would be a millionaire. The get rich scheme is normally propagated by individuals intent to lure unsuspecting newbies into the industry. Success does not happen overnight, you need to put effort into research, understand your target market, what they want and need and provide it to them.
Myth 4: you are late on starting an online business
The successful internet marketers and entrepreneurs will of course love to propagate this as a way of reducing competition and make a lot of money for themselves. It’s never too late to start an online business and make money. The internet has limitless opportunities and anyone saying that it’s too late is of course misleading you. With determination and effort, you can make it and enjoy the success of your internet business.
Myth 5: doing business online is free
Many people start online marketing with this belief which is totally miscued. Of course, we can’t be oblivious to the fact that starting an online business is relatively cheaper as compared to opening a brick and mortar business. However, the idea that its totally free is a fallacy. You will have to create and host your website domain, spend on internet connectivity as well as advertisement. As such, whoever tells you that its free is indeed misleading you.