More than just a place of meeting friends and being social, Facebook has developed its presence in online business and online marketing. It helps in interacting with your prospect customers and improve communication between two party.
In this article, we are going to discuss about the benefits of using Facebook as a business platform and the ways you can utilise it for your business.
Making the most of your business page
A business page is a great free marketing tool. It does not only provide the facility to market your brand, but also to represent your business, list your products, increase brand awareness, and provide services to customers. It helps in sharing links, images and other information via the Facebook page. The business page also helps in monitoring the tasks to be performed on the same page and it gives your brand a sense of personality and character. Sharing your website links over at your Facebook page is also the same as building backlinks, hence helping in your SEO efforts.
Facebook offers a marketplace to showcase your sponsored ads via paid marketing also known as pay per click. It shows all the ads in the right side column or news feed to attract people towards their interest segment. It can be bewildered through, app, desktop or other Facebook partnered websites. It includes parameters such as:
- Ads and creatives
- Ad performance measurement tools
- Bids and budgets
Thus, to analyse performance through Facebook is a true measure to check business performance and Click Through Rate (CTR).
This can be another method for your marketing technique. This is helpful in building brand awareness and consistency in sales. By running a contest through your website or your business brand page can lead to an increase in the number of interactions at that point of time or phase. Contents usually helps in the increase of conversions. Why not try it out?
Facebook promoted post
Promotion is not only through organic ways; it can be through paid medium. The owner of the Facebook brand page can link to its business manager and do a ‘boost’ post for few a dollars to get an incremental reach for its page. If the post is a well to do post with good content, then, it will get viral easily and will directly affect your page likes and conversion percentage.
By this, you can target the segment of audience and can filter the ones you don’t want to include, choosing the interest to friends of friends or limit it to friends only.
Sponsored stories can be a part of paid medium to highlight any particular post to your friend with the like button. It is like the “word of mouth” marketing as it is automatically included in the user’s news feed place to get interaction. The Click Through Rate (CTR) in this case is higher and Cost Per Conversion (CPC) are lower.
Thus, Facebook is a major platform to market your brand and business for the best interactions and higher worth value of your business. Start using it today!