There are many search engines like Yahoo, Google and Bing. Appearing as high as possible in these search engine rankings is crucial. Here are a few handy SEO tips that can be used on any site to increase your search engine rankings.
Get a Google Webmaster account
Setting a Google webmaster account is not as difficult as you think. Once you have created your account, you will be able to verify your site with Google Webmaster Tools that gives you access to information about your site’s ranking, and ensures your account is ranked by Google on a regular basis. Though setting up an account with Webmaster Tools is not a primary requirement, it is a great way to improve your search rankings.
Links pointing to your site
One of the factors that makes a web page friendly to search engines is the number of backlinks it receives. For instance, if your page have 50 quality links leading to it, it will be ranked higher than one that only has 5. Speaking of quality links, these are links from popular and quality pages, pages which has got quality links pointing to them, as well. However, it may be possible that search engines have got other factors that measure the quality of a link.
Create quality content
When it comes to creating web content, keep both your audience search engines in mind. Your site has to be regularly updated and also provide useful, relevant and good content for users to be able to read and comprehend. In other words, the content should be able to capture the interest of people, so they will be interested and persuaded to purchase your product. Moreover, be sure to create unique content. You can get penalized if your content is similar or identical to other content on the web.
Adding on to the content, you must also fill in the meta descriptions. This should be done in the entire website including individual web pages that makes up your site. The description field is most important of the two because it is what the search engines display as the short excerpt of what a particular page of your site is all about. Signing up for credible SEO courses may also teach you on how to avoid using description that are irrelevant to your site because search engines will think you are trying to game their systems.
Add videos and images
Adding videos and images will not only let people spend more time on your site, but also let you get links from sites that share videos. Doing video marketing has a lot of benefits and it encourages the increase of your website’s ranking. Though search engines cannot read images, they can read the description given to them. So ensure that you tag your video and images with a keyword. Do not use copyrighted images on your website due to copyright issues.