Now that you have your social media pages up and running on all the major social networks for social media marketing purpose. You are a staunch follower of the frequent posting rule and you are even keen on building meaningful relationships with your clients. However, you still feel like you are not doing enough. For one, you need to continue the interactions and engagements with your customers. Here are 4 ways how you can boost your social media presence, improve social media presence, and increase your social media followers:
Generate discussion with your followers
You can begin generating meaningful discussions with your followers by asking yourself pertinent questions. You can start the conversation by asking them questions that will arouse a back and forth discussion. For instance, if you are a car brand manufacturer, you can ask your followers how they like your brand. Do they love a bigger version of a new model or should it retain its current size? These questions achieve two goals – firstly, they help you understand what your followers are interested in. Secondly, they give you an opportunity to engage with your customers and give a genuine response.
Have personal conversations through chat sessions
Businesses with a large number of followers might not be able to have a personal chat time. However, smaller businesses can easily have chat sessions with their customers. On their part, corporate can bypass this hurdle by coming up with a hashtag that will enable customers to post comments, especially on burning issues. For example, hashtags like #AskAQuestion or #Feedback. When you have personalized chat sessions, you should prepare topic of discussion in advance. Do not choose topics based on your own interest but rather on the customers’. The chat session should be conducted and implemented by various members of your marketing team to ease the traffic.
Create interactive content
The idea is to monitor your customers on various social media networks. You need to have an idea which is the best performing content and in which social media platforms. For instance, you need to ask yourself whether, the content shared on Facebook, Twitter, Instagram or Pinterest forms the core readership for your customers. Once you have those figures, it gets easier to create content based on the client’s interest. Not forgetting, unique and good content have to be produced without compromising either one of them.
Use blog posts
When any of the social media platforms has a character limit that seems to be hindering you, like Twitter, having a blog post is one of the best methods to solve this issue. However, sharing the blog post’s links to your social media networks is crucial. Only then, your social media followers are able to follow on your longer updates. This method is also known as link building.
In order to capitalize the blog posts on social media, you need to be creative. For instance, you can use a graphic or teaser to arouse the audience attention. In addition, do not be afraid to spend a little money on your social media pages and website as well.