Having a beautiful website and a presence on social media is no longer enough if you are seeking to attract new customers as well as retain existing ones. With a good number of individuals owning a Smartphone and the popularity of the phrase “there is an app for that”, businesses cannot simply be complacent and throw caution to the wind. Business mobile apps are the in thing nowadays and the new playground for businesses seeking to achieve a competitive edge. However, while the desire and the good will to create an effective mobile app might be there, creating an app that appeals to your target users is a daunting task to many people.
An app that is usable, effective in terms of speed, has got a beautiful design and invokes the right vibe from target users is what’s best for business. Below is a number of proven things you can do to ensure that the ultimate app you create is appealing to your target audience.
Know who your target users are
You cannot purport to create an app for a given target group if you have no inkling of what they like, their expectations as well as tastes and preference. It is important that you know them, in order to come up with a mobile application with features that appeal to them. This way, you stand a greater chance of improving conversions.
Create an app that is easy to use
If it is your first time creating an app, read on guides to build an app easily. An app that is complex to use will not in any way bring about the kind of conversion and user experience you anticipate for. The fact that there is an increasing number of people owning a smartphone does not mean that they are tech savvy. Always ensure that the app is easy to use and that it does not pose difficulties to your users. A complex app will simply make users run to a rival app which will of course hurt you and your business. As easy as it is, do not forget to make your mobile app stand out.
Always make it a policy to test your app prior to adding it on major platforms
While many people deem app testing a herculean task and a fairly new concept, you definitely don’t want to put out there the wrong version of your mobile application. App testing gives you a rough idea of the flaws your app might be having, areas you need to improve on before you release to the market. Making use of app testing platforms is of essence before you release the final version to the market.
Simplicity should be your main focus
You need to create an app that appeals to both the non technical users as well as the technical users. To ascertain how simple your app might be, enlist a friend or family member who is non technical to test your app and you will have a rough idea of how simple or complex your app is. Other than the features that every mobile needs, remember that an app that is simple to use is always a hit unlike one that is complicated. Once your app is out and ready, do not forget to find other online marketing efforts to promote your app.