To draw a good digital strategy, a lot of effort, resources, and time are required. It is prudent to comprehend how every component of the strategy works, the method of initiation and the right time to start testing results. Though your competitor might be doing so well by using a specific strategy, it does not mean that it will be equally effective for you. When you plan to implement a digital plan, here are 4 most important things that should be done first.
Make sure to establish the target audience
Before commencing with any digital marketing campaign, it is prudent to be clear about the target audience. Who will be the ultimate user of the service, message, or product on sale? The nature of the target audience will assist you to establish the right channel to carry the message. For example, if the product targets people between 20-25 years, the best channel is social media.
Develop the right client personas
After narrowing on the target audience, you need to establish the right personas. These are representations that detail more information on the audience such as age groups, hobbies, interests, and behavior. With the right personas, you can easily develop the right content and even redesign the product to fit the needs of the client. You can develop the right personas by visiting the target audiences’ social media profiles that detail their characteristics.
Define the deliverables and the point you need to start assessing results
Now that you have already narrowed down to the right personas; establish the deliverables that you anticipate. For example, you might be interested in huge traffic, downloads, direct sales, or attendance to a webinar. These deliverables help to determine the progress of the marketing campaign through progressive assessment. If the assessment determines that one of the components is not working well, you should be ready to make prompt changes.
Determine the budget for the entire campaign
While digital marketing is cheaper compared to other traditional models, you still require a significant budget for it. Work with a professional in digital marketing to budget for the entire campaign. For example, if you need to hire a new online marketing team, you will need to get the requisite funds. Other costs include the charges for PPC, affiliate marketers, and incentives.
Establish the parties you need to work with
Expert digital marketers insist that for brands to get better results, it is wrong to focus on a single campaign. Rather, the focus should be adopting several marketing strategies that work towards driving traffic and conversion. For example, you can start social media marketing campaigns and PPC but direct them to the same landing page. Besides, it is important to identify useful partners who will help to drive the marketing campaign. Think of affiliate marketers who will take your product, review, and recommend it to their followers. Though they will charge a fee, they do a lot of work and will only ask for payment after their referrals convert.