Search Engine Optimization better known as SEO is the process of getting traffic from the free natural search results on search engines. All search engine giants such as Google, Yahoo and Bing have search results where Web pages are shown and ranked depending on what the search engine considers relevant and useful to web surfers. In other words, SEO is set of rules that can be followed by website or blog owners to optimize their web pages for search engines to improve their rankings. This process is nowadays more important than ever and it is crucial for every website. With that said, SEO is not to be confused with Pay per Click (PPC) advertising, where advertisers pay when their ad in a hosting site is clicked.
Why is SEO so important?
In today’s competitive business environment, search engine optimization is more important than ever. It can help your business grow and meet its goals. Here are a few reasons why investing in SEO such as attending SEO courses, is such a good idea.
SEO offers great ROI
While SEO offers one of the lowest CPI (cost per impression) as compared to other online marketing methods, it is usually ignored as web site owners often deceive themselves that their sites are SEO friendly. Some even rely on third party companies to do the work to boost their search engine rankings. No matter what strategies you are using to improve drive traffic to your sites, SEO is still the greatest strategy that offers excellent return on investment.
Improves user experience
The most fundamental element for good search performance is ensuring the site is well-built. Not all websites are search engine friendly. However, knowing its benefits can help you in a long run. While many web designers are capable of designing aesthetically appealing sites, few of them can design sites that are search engine-friendly. The best solution is to involve an SEO consulting expert or find a designer that possesses both web design and SEO expertise in the website programming process.
SEO increase sales
Proper SEO can impact the buying cycle. It will increase your sales without increasing your advertising expenses. This way, you are able to grow profits significantly over time. Search engine optimization can boost your business exponentially than most other similar forms of internet marketing. SEO also plays a critical role in the product research and buying process. Shoppers are often researching great deals, and are using certain keyword phrases. So you can use SEO to attract potential buyers by using relevant keywords and phrases.
SEO has prolonged existence
If you have spent time and money outsourcing to get your website ranked, your ranking will not drop immediately once you have run out of budget. This is because, once your website is ranked, Google or other search engines will take some time to notice that your site has not been regularly updated. Hence, it helps in prolonging the existence of your website on the first page of search engines. It is unlike how Pay Per Click ads work, where your ads drop its ranking once your budget have exhausted. However, SEO still works best when it is improved on a daily basis.
As you can see, SEO goes to the heart of your business. It can make your brand better, stronger and popular. When people search your business online, they should find it at the top of search results.