In today’s age, it’s all about the digital world. You could sell your product whilst sitting at home to a global audience – without having to invest a penny for a physical store.
Technology has taken marketing to a completely different level, and by seeing the increasing use of social media platforms – it’s fair to say that it would be overtaking all modes of advertising in no time.
The social media platform caters to a diverse and widespread global audience and increases your chances of earning higher revenue in a short time. Not having a social media presence would only hamper your chances of making your business reach new heights. Below, we have put together several reasons that’ll tell you why your business should start working on your online visibility.
When your business is budding and young; this is the time when social media platforms play a very important role in online marketing.
These platforms provide your startup with a global audience who would get introduced to your product. Almost 70% of the young generation has Facebook and Instagram profiles and login to their social media account once a day; with this kind of customer base, it is easy for you to create awareness about your brand with regular updates on your social media page.
Likewise, SEO in Malaysia is just as important as social media marketing. Both of them have to go hand in hand with each other to boost your online visibility. So, if you need the expertise from a professional – engage a marketing agency for help!
There are various types of advertising that a brand can indulge to reach a wider audience; before the social media storm took over digital marketing business houses catered to print media, television commercials and radio commercials to reach a wider audience.
These mediums of marketing require decent funding and are an expensive affair in comparison to social media marketing – which gives you a wider and global audience at a much lesser cost.
You have options of paid social media marketing too, where the platforms like Facebook offer to boost your post to reach a higher number of people at a minimum amount. But before you make your decision – test out these boosts and see if they add traffic to your website, so you get incremental sales.
Keep your customers satisfied
Having a social media presence makes it simpler for your consumer to connect with you in case of any queries or dissatisfaction with services.
It also makes it easier on your end to tend to your customers’ requests and questions. This creates happy customers, and it is said that satisfied customers will never forget a good service provider; they would keep coming back to you and also help in spreading a good word of mouth resulting in new customers.
This also helps in giving your brand a name in the industry for giving timely service and having loyal customers. Social media platforms also have a human touch; the comments posted are more personal and not computer generated, which creates a bond with the customer.
Social media also helps your brand to be visible on the first page of Google search results. Creative and catchy content with apt keywords ensures that your brand will become visible on the first page of search results.
In other words, when a user is looking for a service – let’s say they’re interested in flower delivery services, and that’s your core business operation; your page will immediately pop up first because of excellent online visibility. In this way, you’re creating more business opportunities and profiting from all the online orders.
If you’re still having a hard time doing Internet marketing in Malaysia – look around for some courses and sign up for them! It’ll teach you a lot more about this all-new marketing method and get your business thriving.
These are a few advantages of being on social media – including an increase in visitors on your website, engaging customers and understanding the market, data analytics which show the customer trend, and so on. That said, it’s time to work on your online visibility and make your business much more successful!