Any business owner who holds the belief that they can make it without proper online marketing efforts are indeed out of touch with reality. The success of any online business be it small or big is largely pegged on how visible it is to its existing and prospective customers. That said, employing or implementing the right online marketing strategies can go a long way in ensuring that you not only attract customers but also retain them and improve the conversion rates. Let’s take at some of the online marketing strategies you can implement to change fortunes of your business.
Get social on social media
Social media marketing is an effective way to market your business. However, it’s not about creating profiles on numerous social platforms. That’s just the first step. Success in social media marketing requires you come up with effective strategies on content you will share, the times you will share the content, how you will engage your customers, and how you will package your business brand and so on and so forth. By getting social, you not only build your relationship and build loyalty with your existing customers but also with your future customers.
Work on the visibility of your website
A successful online marketing endeavor can only be effective if your website is visible and can be easily found and rank higher on search engines. Of course, in order for this to be a reality, you need to work on optimizing your website. Attend SEO training in order to work on the technical aspect of your website so that it can be ranked better on search engines. You should do keyword research, work on Meta tag descriptions, work on site speed, web design and many other aspects of your site. Your SEO efforts should be able to attract and increase your organic traffic effortlessly. Working on the visibility of your website is simply ensuring that your customers can easily find you. If your clients can’t find you online, they will always buy someone else and this is a situation you need to avoid at all costs.
Engage in video sharing
If you haven’t contemplated on sharing videos as an effective means of marketing your business, you are indeed missing out on an opportunity of a lifetime. According to research, over 90% of customers make decisions on what they want to buy based on visuals. Millions of people spend millions of hours in a day watching videos and therefore video marketing has a high conversion rate than any other form of marketing. People are more likely to watch a 4 minute video than spend their precious time reading a block of text. You therefore need to create videos focusing on your products and services and share them widely. You can share your videos on your own website, on YouTube, on vine video and any other video sharing websites
Online offers and promotions
There is no denying that customers like offers and promotions and tend to align themselves with businesses that appreciate them and reward them every once in a while. If you can’t run a promotion, your customers might soon forget about you or disappear altogether and focus on your competitor who offers them one. Email marketing is effective in this regard. You can for instance offer a 20% discount if they sign up for your newsletter or a giveaway that they would find interesting. It’s an effective way of online marketing as customers always inform each other of a promotion and hence a great way to attract visitors to your brand.