To drive higher traffic and conversions for a website, you must perfect your SEO. From keyword research to social media marketing effort, everything relies on the effectiveness of your on-page SEO. Today, Google’s new Penguin 4.0 and others are getting smarter and so should your marketing efforts be. Before advancing to other parts of the marketing campaigns, it is important to start with the basics. Here is everything you need to know about On-Page SEO.
What is On-Page SEO?
This involves optimizing individual website pages to make them rank higher and drive more traffic from search engines. It includes the HTML codes and content on the page and not off-pages SEO that refer to external links. As Google Arithmetic gets complicated, the role of on-page SEO becomes even more critical.
The Title Tags
In your website, there are very many tags with Title Tag being the most critical. This is the title all visitors see in different search engines whether in paid ads or organic results. The title tag outlines what that page is all about so that a visitor can tell within seconds whether it is what he/she is looking for. Google checks at the Title Tag queries and compares it with the content of the page.
To optimize your title tags appropriately consider using Yoast that will help to make the titles rich and short. Recently, Google has increased the limit of characters for the titles to 70 characters. The best thing is ensuring that your title’s characters remain below the 70 characters mark. Compare the title tag with those of competitors to make sure that your site has better, more informative and appealing tags.
Pages’ Meta Descriptions
The Meta description is a summary below the title tag that captures what a visitor will get on the page. Though this is not an important component for your ranking, it is used by search engines to get the topic of the page. If the Meta description is done well, it can generate a very high click-through rate. After Google extended the content of Meta description to 200 words, you can now make a vivid description of the page so that clients can enjoy better user experience. Always remember that success in every search campaign has to start with titles and description.
If you are dealing with a blog or landing pages, it is important to note that visitors are checking for specific parts as opposed to reading the entire pages. Make sure to split the content into headings and subheadings to make the content easier to read and understand. Remember to ensure that ever point is vividly discussed in very paragraph before moving to the next point.
Over 50% of online content users access websites from mobile devices. To tap into this rich and important segment, your page must be mobile optimized. While it was a big deal a few years back, it is no longer difficult because you can use tools such as Google Mobile Optimizer, iWebKit and Mippin to optimize your website.