The internet marketing is awash with stories of individuals who built million dollar empires from scratch using Facebook as a launch pad. In as much as the online world is laden with such stories, there are still a number of business people who simply have not fully embraced the power of social media marketing in the ultimate success of their businesses.
Social media marketing refers to interaction and the use of internet promotion initiatives to increase traffic to a website and subsequently improve sales. In case you are wondering why we are stressing on the need for businesses to use social media, we are going to look at the major benefits of social media marketing.
Drives traffic to your website
Basically, there are a number of ways in which you can drive traffic to your website. We have organic traffic, paid traffic and social media traffic. Getting organic traffic takes time and requires that a person heavily invests in SEO. Social media traffic on the other hand is derived from your engagements on social media. By sharing valuable information about your product and services, you are able to direct the much needed traffic to your website using social media. Every time you promote your business using social networks, people get to find your website when they click on the links on your page.
Social media is the Holy Grail of internet marketing. It accords you an opportunity to put your brand out there to millions of people and by so doing give the much needed exposure to your brand. The more people see your brand on Facebook, the more they identify with it and the more visible it becomes. Businesses on social media have a greater visibility than businesses that are not on social media. You also market your brand beyond its geographical location.
Inexpensive form of marketing
You no longer need to have deep pockets in order for your marketing objectives to be a success. Social media marketing is inexpensive and requires that you utilize the right strategies to stay afloat and increase exposure for your business. By dedicating a single hour a day, you can develop content based on your products and services and share it on social media. You don’t need to spend an arm and a leg as its cost effective and most of the time free unless you want to spend a small amount of money to boost your posts.
High conversion rates
The beauty of social media is that once people become hooked to your brand and follow you online, there is a direct improvement in conversions. The more traffic social media brings to your websites the higher the conversions. Social media accords you the opportunity to interact and engage with your customers and hence the more likely that they will buy your product or sale. Visibility online is a great advantage to your business in so far as conversions are concerned.