When you thoroughly read through your blogs, where do you stand; newbie, average, or expert? Think of working for days and nights to make a great blog post and then publish it expecting a lot of action. However, you wait for hours, days, and weeks with no or very minimal response. All bloggers have been at this point and it can be very frustrating.
Why do some bloggers find it very easy while others get it extremely difficult? Here are some useful things that will help to bring more action to your blog to boost your online marketing.
Reduce the loading time of your blog
Many people who look for information from blogs want faster loading pages to enhance their experience. If a blog or website takes more than a couple of seconds load, your followers will go to a different one. Besides, if the site is not optimised for mobile viewing, all the visitors will go to a competing blog for the info they want. To increase the speed of your page, consider updating the theme, using appropriate security software to prevent malware, and reducing the distance your info travels from the server to clients using a CDN (content data network).
Use the right headlines
In the same way that a fisherman uses attractive bait in the sea, you must use catchy headlines. Even before you start writing a post, it is important to start thinking about the right headlines that will grab attention, make people extra curious, and evoke a lot of emotions. To make your headlines even more effective, consider reviewing the current titles for related posts, using title generating tools, and split testing them before final publishing.
Engaging the audience directly
When you work on a blog, you must appreciate the need to operate as a community. Take time to build your blog following by engaging users directly. Take time to answer followers’ comments, ask questions, get reviews and even suggestions. This will open your blog to a lot of reviews and which will be shared in other forums with traffic flowing back to your site. Listen to what your followers are saying in order to get their issues, concerns, and worries so that your blog can help to generate solutions.
Call to action using your blog
When your readers and followers enjoy your post, it is important to ask them to make a profitable action. You can call them to sign up to your mailing list, buy an eBook, buy a product, attend a webinar, or other action profitable to your blog. Here, it is important to ensure that they will get value and demonstrate more benefits for taking the action you want. For example, you can call the followers to sign up on your mailing list to enjoy a free coupon or eBook.
To be a professional blogger, you need to understand the industry you are working in, create very useful content, and engage your followers directly. Make sure to also utilise social media and even link with other affiliates to market your blog for a larger following.